Ever wonder how to get your business published by “O” Magazine, “Entrepreneur” or “Forbes”? Maybe you’d like to get a spot on your local new station or even The Today Show. It can get overwhelming figuring out who to reach out to, what to say and how to make the perfect pitch. Well, today on The Strategy Hour Podcast, our friend Rachel Hofstetter (a former editor of “O” and CMO of Chatbooks) walks you through the entire process.
She shares her three key factors in perfecting your pitch, what to say in your emails and how to stand out from the crowd. Getting proper PR for your business can have a huge impact in your reach and credibility so making sure your efforts don’t go to waste is key. After this episode, you’ll be geared up to start reaching out to small and big name publications to get your business noticed.
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To download the transcript of this episode head to: thestrategyhour.com
Using the “give, give, get” model to get publications to say yes
Exactly what to say and how to format your emails when reaching out
How to find who you should be reaching out to
What PR can do for a brand (and what it might not do)
How to stand out from the hundreds of emails editors get every single day
When to start reaching out to get your product featured on Holiday gift guides
The one thing you can do to remind editors to respond to you