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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: 2017
Dec 29, 2017

On today’s show we have a very special guest to share with our listeners, none other than Jessica Rodriguez! Jessica runs The Day Dream Achiever and is a Business and Visibility Strategist and Podcast Host. Through her business she helps purpose-driven women scale their online business to six figure years. We love Jessica’s attitude towards achieving the dreams that you have always wanted! One of the key aspects of Jessica’s approach is her idea of burning bridges as means to growth. This may sound a little crazy but bear with us, you’re going to want to hear just how this idea can help you transition from a small, stressful operation to a profitable and flourishing one!

Within the first year of her business, she went from working 4 jobs and carrying $120k worth of debt to replacing her income to become a full-time lifestyle entrepreneur - along with becoming completely consumer, debt free just a few years later. When she’s not helping people create massive growth in their online business, you can find her curled up on the couch with her husband and fur-babies, Netflix binging or traveling to the next adventure life brings. Tune in to hear all about it!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 27, 2017

Today, we’re talking about the launch baby! The breakdown, the numbers, the data and the takeaways. For the second time this year we did our Five Days To Launch challenge and there were some major hiccups going into it! In total, we spent $20,427.64 on this launch and we made… drumroll… $126,716, in just three weeks! Although we spent way more than anticipated and didn’t reach our $200,000 target, this was still our biggest launch of the year!

But a launch just happen and the money certainly doesn’t just fall into your pocket. There is so much work that goes into making a launch happen. There is a lot of learning curves, risks and unexpected surprises that will get thrown at you. We had a lot of roadblocks along the way of this particular launch and we’d like to share these with you today. Learn from our mistakes, take everything with a pinch of salt and get ready for takeoff! Take a listen.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 25, 2017

On today’s episode we welcome our good friend and social media whizz Allie Danae Walker. Allie owns a Virtual Assistant and Media Managing company called of The Social Walker Agency. She works with companies, running their online presence and keeping their social platforms in check. We are actually lucky enough to say that we have had first-hand experience with Allie while she has been the VA for The Strategy Hour Podcast! We love Allie and know you will too and we cannot wait to share all her knowledge with our listeners!

What are some of the ways that you can apply for a Virtual Assistant position? How do you grow a small, one-person operation into a company with employees and assistants of its own? What can companies looking for VAs do to ensure the healthy and successful relationships in this regard? If any of these questions sound faintly familiar, or if you just want to get the low down on  an important aspect of present-day business then we know this episode is for you. Tune in to hear more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 22, 2017

2018 is right around the corner and if you’re feeling flustered about all the things you want to do and achieve, this episode is here to help. Today, we are talking about goal setting. We look at the importance of reflection in being able to move forward and why you need to analyze what worked and what didn’t for 2017, to help pave the way to a more successful 2018. We also take a look at how you can set attainable goals, identify your money strategy and the value of being SMART.

Often entrepreneurs veer away from their goals if they haven’t been clearly set. This results in them spending time of tasks that aren’t going to generate them any income or help them achieve their goal. We want to ensure that you are setting the right goals to grow and scale your business effectively and this episode is here to remind you that if you break your big dreams down into day-to-day tasks – that they can be achieved! So start off your 2018 with a bang by listening to this episode for actionable steps toward your own attainable goals.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 20, 2017

In this episode, we welcome the video queen, Andrea Corson. Andrea is an Emmy-nominated television producer, digital strategist and consultant. She has created awesome video for a wide range of clients including Google, Disney, Covergirl, DSW, Carnival Cruise Line and Nordstrom Rack, to name just a few. Everybody is always saying that video is where it’s at, video is where you have to be and video is what you need to be investing your time. But how do you actually get started with the video component of your business, with little to no experience? Well, Andrea has devised actionable steps to get you started and moving forward with video.

Whether you’re looking to improve your editing skills, wondering what equipment to use or where to market your video – Andrea has it all mapped out. In this episode, she is going to give us the steps to get started with video, tell us how to prepare and where to market. If you’re anything like us, and have been talking about starting a vlog for the past eleven years and are feeling like a total fool sitting down in front of a camera – then this episode is a must for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 18, 2017

Today on the show, we are dishing out all the secret sauce! We get asked all the time, “How do you get so much done and not work an insane amount of hours?” And today, we are going to be answering this question by looking really specifically at the systems and software that we use to make our business happen and give us the time to have a four-day weekend if we want it!

If you have been looking into these systems for your own business, this episode might just help you to narrow down your options. We are going to run through our list of apps and programs and tell you the pros of each system and how it helps our business function without having to do all the nitty-gritty little things throughout the day. If you are looking for a way to automate your business as much as possible, communicate effectively with your team, and do half the work in half the amount of time – then this episode is for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 15, 2017

We are very excited to welcome Shunta Grant as our guest on today’s show. Shunta is the creator of Because of Zoe Designs, host of the Business, Life & Joy podcast, and business educator teaching entrepreneurs how to build and grow successful businesses that keep customers coming back. Having left the practice of law for full-time entrepreneurship, Shunta is an ardent advocate for enterprising women who want to take control of their lives by turning their talents and abilities into satisfying and profitable businesses.

Are you looking to turn your passion into a business? Or looking for new way to energize your company? Shunta is a great example of approaching your goals with purpose and clarity and we know our listeners will find her inspiring to say the least. Shunta teaches entrepreneurs how to confidently prioritize their life all while putting in the work that is necessary to see tangible and measurable results. No matter what your personal brand or goals are, if you are serious about success, this episode is for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 13, 2017

In today’s episode, we’re going to walk you through how we went from communicating as single business owners, to a partnership, to now growing a team. We want to show you how communication systems can evolve and how we keep our business organized through our various communication tools, old and new. We have come a long way from endless phone calls and constant emailing and want to share with you how we stay on top of projects and ensure all of our work gets done and our team is on top of their tasks.

We have tried many different communication channels; our most recent addition being Slack, our new favorite (and yes, free!) app which we are going to tell you all about. Growing a team is not easy and if you are feeling overwhelmed with slipping and unproductive communication flows, we want you to know that there are systems out there to help you. It’s time to do your research and fix your ish! This episode is here to help you do it, so take a listen!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 11, 2017

In today’s episode, we welcome Mary Shores. Mary is the international bestselling author of Conscious Communications: Your Step-by-Step Guide to Harnessing the Power of Your Words to Change Your Mind, Your Choices, and Your Life. As an author, speaker, entrepreneur, and CEO, Mary teaches individuals and businesses to fearlessly create their own realities by using scientific methods and practical personal development.

Have you ever been stuck in a rut? Found yourself overwhelmed with problems or drowning in negative self-talk? Well, Mary has a scientifically backed, five-step process to help get you from breakdown to breakthrough and today, she’ll be talking us through it. In this episode, we’ll be talking about the power words have in your life, about Mary’s cleanse and clog formula, how to turn a possibility into a probability, make your problems smaller and come out on the bright side of life. If you’ve got some shit in your life, then you’ve got to listen to this episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 8, 2017

‘Tis the holidays! And we’re heading into good, stressful, happy seasons in business and in life. This is a busy time where we are forced to make many decisions. Are you doing the whole indecision, never making a decision thing? Are you second-guessing every move and letting the process of making a decision stress you out so much that you don’t make a decision about anything, at all? If this sounds like you, then we want you to use this episode as a little fairy godmother on your shoulder to help you decide.

Today we are talking about making decisions and how best to make them. There are so many decisions we have to make every day. Decisions about how many blogposts you should have cued up, how much material you should order or where you should have something shipped to. It can become overwhelming, but we want you to know that there really is a yes or a no to all these questions. All you have to do, first and foremost, is remind yourself that you are the boss and no one is as equipped as you are to decide! Take a listen and take action!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 6, 2017

Today on the podcast we welcome back one of our BFF’s, Jordan Ellis, of Jordandené. Jordan owns a geek chic apparel company where she sells all the nerdy, girly stuff you could ever imagine – all across the country and the world. Jordan also does live events and sells her products online, making almost half of her annual revenue during the three to four-week holiday season! That’s right, ‘tis the season for sales!

So today, we are talking products and how to not miss out on opportunities and stress yourself out when it comes to the crazy holiday season. We discuss everything from the best time to start preparing for the holiday season, lining up your stock, handling Black Friday promotions, roping in assistance and how to get yourself super prepared for this exciting and rewarding time of the year. We want to encourage you to use this episode as your guiding light for the holiday season, whether for this year or next. It’s never too late to get prepared so that you can win in the realm of product. So let’s jump in and get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 4, 2017

Today on the podcast we have Gina Thresher. Gina is the founder of From the Ground Up Floral and she started out her journey, believe it or not, pursuing marine biology, DIY’ing her own wedding and eventually turning into a very talented florist in her industry. In her own words, she makes kick-ass floral arrangements, and we are talking more about her journey today. We are taking the idea outside of just the realm of a bouquet and really looking at it as a business and what she can add on.

Inside this episode we are talking about the transition of Gina’s hobby mindset to a business mindset and what it really looked like when she was chasing brides and chasing weddings, then finally realizing that she really needed to be paying attention to other pieces of her business. She shares with us some tactics and strategies that she was able to pull from The Strategy Academy to help her do that; figuring out what to do and when to do it to actually focus on your business holistically instead of just one tiny detail. We dive into everything form travelling the world to speak, workshops, educating other florists, and everything in between. This will spark you with some ideas that you can implement on your own business so that you are not just focusing on one tiny detail.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 1, 2017

The cat’s out the bag! We have just started our own new businesses. Two different business. Two different industries. And we’re building them completely on our own. Emylee’s latest side-hustle is selling her own hand-painted artworks online, while Abbie has started an MLM business with Young Living products. In addition to TCC, we wanted to start something completely on our own and as exciting as it is – the truth is, we’re both a hot mess and are grappling with so many aspects of product-based entrepreneurship that we didn’t even expect as mentors in this field.

Nov 29, 2017

Today on the podcast we are talking payments, money, and how it all happens. Now we know we toot our own horns all the time, and we are really freakin’ proud of ourselves for doing the work that we do; six-figure months, six-figure launches, just six-figure all the things! However, sometimes when you hear that from business owners, especially online, you often imagine that those people are working non-stop, night and day. But we want to come into the conversation today and remind you guys that we have never been those super-hustler type of creatives and entrepreneurs. It’s just not in our nature, and we literally want to do the opposite.

Inside this episode, we want to show you that this is totally attainable for you to have a successful business and not be working around the clock. It is all possible by setting up the right systems, having the right processes, offering the right products, and having all the things that make a great business. Success in business does NOT always mean that you have to be working nights and weekends or spending no time with your families. In fact, we don’t believe in working liking that at all because it’s literally not healthy. So if you are ready to put your business on autopilot, then you better tune in to this one!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 27, 2017

Today on the podcast we have our new friend, Julie Solomon. Julie is a long-time listener, first time interview, and an all-around fan of the podcast. Julie is a communicator at heart and a believer in the power of sharing stories. Her purpose is to encourage confidence and determination to create, perform and share connectively. She also comes with some sexy taglines like New York Best-Selling Publicist, Influencer Marketing Exert and Strategist, Founder of an iTunes Top 15 Business Podcasts, and Speaker. Girlfriend knows her stuff.

In this episode, we are talking about the number one marketing strategy every business owner forgets and how it sabotages their growth. Not to mention all of these crazy, insane places on the internet that ya’ll did not know existed and how they can help unlock some crazy publicity for you inside your biz. So if you are sick and tired of going down the same old path, constantly sabotaging your business from reaching its true potential, then this episode is for you! Stay tuned to hear more about how to change your approach.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 24, 2017

We are back for another Q&A with Abagail and Emylee! Sometimes we allow you, our audience, to post up a thread of burning questions in our Facebook Group. These questions could be anything; business, life — literally anything is on the table. We recently did this a couple of days ago and received a ton of really great questions so we thought we would share them here on the podcast and make it an educational experience for ya’ll. So hopefully we get to answer your question on air, and give you all a bit of free coaching in today’s episode and even some strategy if you will.

With all the questions we cover a big range of topics, including launching new products, knowing when to hire out and advice we wish we had known before starting our business. We also dive into the best strategies for creating challenges and let you know how to get those eyes on your prize! So if you have submitted a question in the group or you are just simply dying to hear the answers to all the many questions, stick around to hear us answer them. Now grab that coffee, get yourself comfy, and let the answering games begin!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 22, 2017

Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a Mindset coach to high-achieving entrepreneurs and is bringing clean water to hundreds of people through her Workshops for Water Program, while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves, to Jessica, on a silver platter for her to pick apart and call out all of our “bad” money habits.

A money mindset is the underlying structure and the core beliefs you have, that are running your show around money. The things that you don’t even question and the beliefs that you “absorb”, from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders, and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 20, 2017

Today on the show we are back for another monthly review session! This is something that we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything the did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October, 2017. As you all know by now, we love sharing the behind-the-scenes with ya’ll and giving you the step-by-step break down of what we have been up to in our business, what worked, and what didn’t.

We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats, including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 17, 2017

We have one of our dreamy students on the show today, Kendalyn Banks. She is a wanna-be mermaid, Lightworker, and Soul Proprietor of Sage & Sea Apothecary. She is multi-passionate and believes in taking the holistic approach to self-care, and she’s got some amazing natural products in her shop. She is also a pretty smart entrepreneur! We had her on the show to walk you through exactly what she went through, from starting her Etsy shop to growing her product-based business.

Kendalyn also shares her experience with Strategy Academy and what she was able to implement from the program and how she really started to see growth, both personally and inside her business. We are diving into nurturing versus growth, we are talking about pivoting, being a self-help junkie, and what it’s like to being a multi-passionate. At the end we also go into the topic of meditation! This episode is a really amazing look at the behind-the-scenes of what a student inside Strategy Academy goes through. So if this is something you have been considering, you should definitely have a listen!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 15, 2017

On today’s show, we will be answering our most frequently asked question: How did you get from point A to point B? We will be sharing what to do, when to do it and how to do it, in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and the order we did them in are the same.

Inside this episode we give you a business roadmap and the eight main steps we took to reaching our goal. The order of these steps are key and that is exactly why we will be sharing them with you, in detail! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 13, 2017

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and ya’ll need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Kaye brings to the conversation a different way of looking at your brand, your messaging, and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is like the easiest and best thing to do, right? Of course we also talk about her quiz, and the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 10, 2017

Today on the shown we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently; instead of waiting until launch time to actually talk about it, we let ya’ll know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the ‘ick’ out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.

Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening real soon and we wanted to come on the show to let you all know when it’s coming back so that you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about price! We are also going to be talking about how you can get your butt inside, and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 8, 2017

Today on the podcast we welcome Amber Budd. Amber is a self-described Skincare Nerd and the Founder and Creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds, by taking her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! This is because of Amber’s customer care philosophy, which is taking the time to nurture every client relationship.

On the podcast today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business, and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step of a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up, and let’s get ready to hear some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 6, 2017

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 3, 2017

Today on the podcast we have Kris Wittenberg of Be Good to People. We fell in with her brand and the impact it was making on people around the world. The idea for Be Good to People was inspired by a rude experience that Wittenberg had back in the spring of 2008 while running errands at lunch. Kris has long forgotten the exact bad experience but the idea that people need to be better to one another has stuck with her ever since. We have loved hearing her message and getting to the root of how she got started.

Inside this episode you are going to hear a pretty crazy story, all about how a failed business helped Kris instead follow her passions and her dreams and then how she landed in front of Oprah and Gayle, like actually hugging and seeing Gayle in-person. The impacts of that exposure on her business, on her confidence and on everything Be Good to People stood for. There are a lot of lessons learned here from an entrepreneur who has been in business for a while, so we hope you take away some good nuggets today!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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