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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: January, 2017
Jan 30, 2017

Today we’re getting real with blogging. For a lot of people, blogging is not their favorite thing. Perhaps you don’t like it either. That is A-okay. We are going to talk to you about why it is important, how it has been super incremental to our personal growth, and our business growth and some hints and tips for you to make it a little bit easier on yourself so maybe you can enjoy it a little bit more.

People get caught up on wanting to see quick results. Like anything else, they think blogging is the quick way to see financial gain. However, blogging is not a get rich quick scheme. Blogging does not even look like it used to look even five or 10 years ago. It’s an entirely different strategy with an entirely different marketing game plan, and in order to get paid from your blog, you have to have a different mindset. This mindset is that blogging is 100%, straight up, no joke a long-term game. So if you are looking for some guidance and motivation to grow your blog, then this is the episode for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 27, 2017

Today we are talking a lot about email marketing! Nathan Barry and the team at ConvertKit has definitely been a lifesaver for our business. It has helped us see radical growth since we’ve switched over. ConvertKit is an email marketing service for professional bloggers. Nathan’s background in the blogging world led him to build a tool to help other bloggers and entrepreneurs successfully build their audiences and grow their business. Understanding his own needs as a blogger, he went out and built a tool designed specifically for what he needed in his own life.

So what makes Nathan such an email expert? Well, at ConvertKit they send about 150 million emails every month! That is absolutely bananas, and so you can certainly see where his expertise comes from. So if you want to build an audience and sell products to serve that audience, then this episode is especially just for you.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 25, 2017

Getting paid to be creative is a myth. Lately, we’ve heard this phrase being tossed around a lot. Heck, we’ve even used this exact phrase to describe our journey ourselves. But the phrase isn’t really accurate. We aren’t getting paid to be creative. We’re getting paid because we are intellectual businesswomen.

We take our business seriously and structure it to pay us. We are constantly strategizing new ways to bring in income and grow our business. We test new ways to market, make new sales processes, and offer new things in new ways. And we do it over and over again. So if you want to hear us bust the myth, then this episode is definitely for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 23, 2017

Wondering about how to rock it in your product based business? Well, then this is the episode for you. We are so excited to have Emily Ley from The Simplified Planner on the podcast today.

She is here to bring a fresh perspective and to share some incredible nuggets of wisdom that we can’t really bring to the table. But most importantly, to answer all burning questions that you all have had about product based businesses, how they run, and how they work.

You are going to hear about blogging for a product based business, the honest truth about wholesale, cash flow, predicting inventory, and seeking grace, not perfection. So get ready, we’re going to get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes and transcript go to thestrategyhour.com.

Jan 20, 2017

We think a lot of people get surprised when they find out exactly how much stuff gets done over here at TCC. We think you might be surprised by some of the hacks and the tricks that we implement in our everyday to stay on top of our goals, to make sure that our list gets done, and to not get distracted by all of the easy things that are out for us when we work from home. We jump into the exact structure we have especially for our mornings that make us get all of the stuff done and how we are able to set up realistic expectations, not only for ourselves but for each other. So If you need some tips on how to lazy proof your day, especially from working from home, this is going to be your episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Jan 18, 2017

We have finally found our soul sisters in the entrepreneur world. The four of us can so relate to a lot of the same things that we go through on a day-to-day basis. Luckily for you, they’re able to really pivot that partnership strategy and help solopreneurs just as much. If you want to walk away with some great insights on how to create white space in not only your life but your business, then this episode is definitely for you.

We discuss all the ins and outs of creating your own retreat so that you can start goal setting and getting in the mindset that you need to rock for 2017. We jump into essentialism and figuring out how to find your strength. So get ready for some awesomeness!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 16, 2017

Looking to be successful, but not sure how to bootstrap your business? Today we jump in and talk about some frugal habits of successful entrepreneurs to find out how to hack it until you know it works. We unpack the exact things we purchased and when, and why it makes sense to invest in specific tools and systems at certain times in your business. In today’s entrepreneurial world, people have a tendency to “spy on other people’s paper” to look at what they are doing, because they think that the only way to be successful is to copy them exactly. We are busting that myth right on out! It’s time to stop peeking over their shoulders.

Instead, focus on when it makes sense and why it makes sense for you and your business. Think through whether you really need it in your business, or if you’re are just taking the “monkey-see, monkey-do” approach. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Jan 13, 2017

Teachable has a big place in our hearts and today we sit down with founder, Ankur Nagpal. Teachable is a platform that helps individuals and business create and sell online courses, and for those of you who aren't necessarily interested in building courses, we actually take it back before Teachable was even around. Ankur is open, transparent, and honest about his company and their growth.

He shares with us his biggest mistake in naming his business, tips on hiring, and just what the heck to do with rapid growth and how to take advantage of your traction. So even if you're not into courses, this one is still going to help you out and give you some action steps to implement today. Now, are you ready to up-level your business gain some traction? Thank you for listening!

Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Jan 11, 2017

Most creatives seem to be also known as “serial entrepreneurs” because we’re constantly thinking up and wanting to try new ideas. Although this keeps us innovative in business it can also paralyze us and hold us back. In this episode of The Strategy Hour Podcast, we sit down and chat about just what to do when you have way too many ideas.

We’re getting you focused and making you ask the hard questions before you dive into something unknown or add on something new to what you already offer. Let’s get some clarity up in here!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

Key Topics:

  • What to do when you have too many ideas on the brain

  • Questions to ask yourself before you run with an idea

  • What to ask yourself before you add more stuff to your product line

  • Why waiting for “the mythical ding” is hurting your business

  • The formula you need to do right now to figure out the weight your various products and services are pulling

We Mentioned:

www.trelloforbusiness.com

www.yourbizonautopilot.com

Jan 9, 2017

Selling online courses have been pivotable for our business growth and success. We often get asked by others questions about starting their own online course, but we always refer to the experts. One of them is our friend, David Siteman Garland of Create Awesome Online Courses. His programs were some of the first we ever purchased and they’ve played a huge role in how quickly we were able to shift from 1:1 client work to our 1:many model that has grown into a multi 6-figure business.

Whether you’ve been thinking of offering a course for your audience, have questions about how to launch your course to your audience or simply what your course could be about this episode is for you.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com 

Key Topics:

  • Exactly what you need to start creating your first course

  • The mistakes David made when launching his first programs

  • The #1 thing that will get people to buy your course

  • The best type of launch to start promoting and selling your course

  • Different strategies to grow your list (even while you’re making your course)

  • The type of person David doesn’t recommend courses for

We Mentioned:

www.xosarah.com

Camtasia

Screenflow

www.createawesomeonlinecourses.com

www.risetothetop.com

http://instagram.com/davidsitemangarland

Jan 6, 2017

In order to go from a low-rate creative to a premium creative isn’t skillset or technique. It’s about creating an experience. It’s about the sales process, the hand holding and the results. In this episode of The Strategy Hour Podcast listen as Emylee walks you through how she went from working for free as a photographer to charging $75 for her first paying client to then being able to make $1,500 for her very next client (less than 2 weeks later). Hear how the “all inclusive” made her feel icky and slimy and what she did to change it.

She’ll give you ideas to incorporate in-person sales into your own business (even if you’re not a photographer) so you can start seeing bigger returns on your time and talents. You’re going to walk away with loads of ideas of tiny tweaks you can make to your website, how you communicate with clients and things you could be providing them that will drastically change how much money you make.

Get your notebook out and get ready to make some big impacts in your business.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

Key Topics:

  • The businesses Emylee ran before founding TCC

  • How quitting 2 big things in one month led Emylee to get real with her business

  • Exactly how she revamped her sales process in two weeks to 20x her revenue per client

  • How other service based industries can copy these same techniques

  • How to package your goods so they sell psychologically

  • How my photography business transitioned into what we do now at TCC

We Mentioned:

www.madisonviningblog.com

www.thinkcreativecollective.com/convertkit

www.prodpi.com

www.trelloforbusiness.com

Jan 4, 2017

Ever wonder how to get your business published by “O” Magazine, “Entrepreneur” or “Forbes”? Maybe you’d like to get a spot on your local new station or even The Today Show. It can get overwhelming figuring out who to reach out to, what to say and how to make the perfect pitch. Well, today on The Strategy Hour Podcast, our friend Rachel Hofstetter (a former editor of “O” and CMO of Chatbooks) walks you through the entire process.

She shares her three key factors in perfecting your pitch, what to say in your emails and how to stand out from the crowd. Getting proper PR for your business can have a huge impact in your reach and credibility so making sure your efforts don’t go to waste is key. After this episode, you’ll be geared up to start reaching out to small and big name publications to get your business noticed.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

Key Topics:

  • Using the “give, give, get” model to get publications to say yes

  • Exactly what to say and how to format your emails when reaching out

  • How to find who you should be reaching out to

  • What PR can do for a brand (and what it might not do)

  • How to stand out from the hundreds of emails editors get every single day

  • When to start reaching out to get your product featured on Holiday gift guides

  • The one thing you can do to remind editors to respond to you

We Mentioned:

http://omagonline.com

http://chatbooks.com

http://twitter.com/RachelHoffy

http://instagram.com/RachelHoffy1

http://doprschool.com

www.trelloforbusiness.com

www.Yourbizonautopilot.com

Jan 2, 2017

Have you ever wondered how people bounce back from a layoff? How are others able to take this unfortunate event and create their own path? Well, in today’s episode you’re hearing from one of your hosts, Abagail Pumphrey on just that. Specifically how she was able to also replace her corporate income in 30 days with her side-hustle.

Listen as Abagail covers the exact steps she took to go from not-so-great clients to owning her own design boutique. Figure out where she decided to invest first to get her business off the ground (without spending a ton of money). Steal the strategies she used to get clients in the door when she had no portfolio and little experience. This episode is truly for anyone wanting to get their business off the ground quickly whether you’ve been laid off or just want to try something new.

 
Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

 
Key Topics:
  • What Abagail did before “Think Creative Collective”

  • What life was like before she got “the pink slip”

  • The things she did immediately that truly opened up doors for her

  • The platform Abagail chose for her first website

  • Strategies she used from day 0 to grow her audience

  • How she got clients without a portfolio

  • How to make the most of a “coffee date” with a potential client

  • Why this blog started as a side-hustle

  • Why Abagail said “yes” to less than ideal clients
 
We Mentioned:

www.squarespace.com

www.thinkcreativecollective.com

http://bit.ly/EasiestBizPlan

www.thestrategyhour.com/convertkit

www.trelloforbusiness.com
Jan 2, 2017

Natalie Franke, the founder of Rising Tide Society is joining us today on The Strategy Hour Podcast. Many of you may be surprised to find out that Natalie is a huge neuroscience nerd and uses this background to strategically make decisions in her business. She sharing how you can take cues from neuroscience and psychology to communicate with your clients and customers, form your message on your website and social media, grow your audience and more.

Natalie also shares why Rising Tide Society was built, how quickly it grew and how Natalie even became interested in the nerdy stuff. We’re super excited for you to see an entirely new part of Natalie and take these strategies that she shares to tweak some pieces in your business.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

Key Topics:

  • How to use neuroscience to align your brand with your customer

  • How Natalie uses neuroscience to grow RTS and communicate with her team

  • The initial conversation that started RTS back in the day

  • Why you should have a “what if” attitude about your business

  • Why Natalie fails every single day

  • How competition pushes innovation and drives us forward

  • How helping others (without a reason) comes back to you time and again
  • Coming back when something goes terribly wrong
 
We Mentioned:

www.risingtidesociety.com

https://www.instagram.com/nataliefranke/#CommunityOverCompetition

http://www.nataliefranke.com/

www.trelloforbusiness.com

www.yourbizonautopilot.com
Jan 2, 2017

Welcome to our very first episode of The Strategy Hour a podcast for creative entrepreneurs who are tired of the fluff and ready for on-the-go strategy. In this episode, you’ll not only get a (very) quick introduction of Abagail Pumphrey and Emylee Williams (your hosts), but you’ll also walk away with some action steps. You’ll find very quickly that every episode is going to be full of in-depth strategy that you can walk away with and apply to your business right away.

In this episode, we’re walking you through the things you need to do when you learn a new strategy for your business. How to implement it, how to know if it’s the right fit for you and how to make sure it doesn’t just hang out on that dingy notebook in your bag. You’ll also learn the format of future shows and get a few sneak peeks at upcoming topics.

So get your socks on, settle in and let’s get into some strategy.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

Key Topics:
  • Our new podcast (format and expectations)

  • Things to ask yourself to see if a strategy is right for you

  • Implementing strategy into your business (actual steps to take)

  • How to hold yourself accountable

  • Our favorite project management systems

  • The one thing you’re forgetting to do to make sure a goal happens

  • Other places to hang out with us online

 
We Mentioned:
1