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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: February, 2017
Feb 27, 2017

Today on the podcast we are getting into a little inception. We are talking about podcasting whilst podcast, which is going deep, you guys. In today’s episode we are revealing the truth behind podcasting, why we even started, how much all this should cost, and our entire process of how we go from idea to getting it uploaded to iTunes, on the blog, and all of that good stuff.

Whether you are looking for fast growth, or whether you are looking to build a foundation by starting a podcasting, keep in mind, it’s going to cost you an arm and a leg to make it happen. So if this is something that you’ve been mulling around in your head, maybe we can be the voice of reason to tell you everything that is in store and whether or not this is the right move for you and your business.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 24, 2017

I hope you have some pink on because we have Melissa Johnson of Best Friends for Frosting on the podcast today. This woman is bubbly and sparkly, and she loves all things sugar coated and confetti covered. Melissa started her blog after realizing the earning potential of the industry and found herself best-suited in the role of creative director of this lifestyle business. With Melissa, you will get a peek inside a successful lifestyle brand. We’re talking four straight years of making six figures! She doesn’t mess around. She is working on sponsor content, surveying her audience, expanding her team, and we’re talking about all those things inside this episode today.

For those of you who think that a money generating lifestyle blog or brand is out of your reach, we would love for you to sit down and give this one a listen and maybe learn that with some strategy and the right tools, you can actually make that happen.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 22, 2017

Today on the podcast, we are getting a little “woo-woo”. We’re connecting to the universe, checking in with ourselves, and getting right into talking about affirmations today and specifically how affirmations can be integrated as part of your everyday routines. We show you just how simple and easy it is, as well as the impacts that they have had on us personally as business owners in regards to growth, stats, and all the good feelings.

We break down how we use them and how we integrate them into our routines so you can start to do it too. Specifically, we identify how affirmations can start to kind of tap in and shift and change that icky imposter syndrome that a lot of us, especially as creatives, deal with. There are some days you just wake up and you don’t feel like you deserve what you have been given in this world or you feel like you are not as good as the way other people treat you. That’s icky and you don’t deserve to feel that way, ever. So we are going to help do the mindset work that is going to help you to create a daily routine, to help you have a better mindset and a better outlook on your business.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 20, 2017

Today on the podcast we get to chat with Lauren Taylor of Trend Magazine and Lauren is such a sweetheart! We have known her for almost a year now and have been following her and all she does with her magazine. We are absolutely thrilled to see her growth and all of the amazing accomplishments she has had in such a short time. We dive into the super sexy topic of becoming an Instagram influencer. We get a ton of questions about this and many people wanting to incorporate being an influencer into their brands.

Lauren shares exactly how she has been able to nail down big brands like Aerie and Campbell’s Soup. She breaks down all the steps that she takes in initiating that conversation, how to build that foundation, how she plans out her content calendar and takes the images, plus all of the tips and tricks that she has been using to grow the influencer side of her brand. She even reveals why she does not actually call herself a “social media influencer” and how that can actually have a better impact on your brand. So get your notebook out because there are a lot of action steps in this episode, seriously!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 17, 2017

Ever wonder how to go about growing your business and which strategy to pursue? Maybe you feel stuck and you are at the breaking point where something’s got to give. Well, today on the podcast we jump into exactly how to scale and grow your team and the questions you need to be asking yourself before you even realize whether a team is the right move for you. Because some of you, the team might not be the answer; it just might be what you think is the answer.

We dive right into the nitty-gritty details of how much you should be spending on new team members, how much you should be paying them, and of course, what the differences are between employees and contractors. We also tackle some of the fears and mentality shifts of what it means to run a team inside your own business. Specifically, we narrow it down so you can find out for yourself whether you are ready for a team, how to make that actually happen, and the critical questions you should be asking. So hang on tight, and join us as we dive into some killer growth strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 15, 2017

We first discovered Jeff on Instagram. Jeff is a photographer who loves to take a lot of architectural images, and so naturally we fell in love with his work. Not long after, we discovered his wife, Kelly, and we just absolutely had to follow them both! We followed their work for a year and a half before reaching out to them, and it’s been such a fun journey getting know them on a more personal level, getting the inside scoop on how their business actually runs.

If you know of Studio DIY, you know very much that they have hundreds of thousands of followers on Instagram, and that their DIY blog is pretty outstanding. In our talk with them, we discover more about their journey of what the early days of Studio DIY looked like, how they were beginning to build sponsorship and affiliate relationships, and how they decided what to charge. They also share what it was like branching out and creating their own physical product line.

Since then they’ve done a lot of growth and implemented tons of incredible strategies in their business to make it what it is today. So if you are a DIY’er yourself, you absolutely have to give this one and listen!

 

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 13, 2017

As a two-woman team, we get a lot of questions about how we make a partnership work. We always get asked how we met, how we work as a team inside TCC, and what gave us the idea to make the leap from collaborators to business partners. We know it’s not necessarily super common, but it seems like everyone is always interested in seeing how this works. So we figured we would just share some of the actual tools and mindsets that we went through when we barely knew each other at first and started the business like normal people do of course.

When we first met we were each running our own businesses at the time, yet serving a similar clientele. We quickly learned that we had a lot in common and it was not long before we decided to work together, instead of doing the same things separately. We became really fast friends and we were talking literally every day. We realized that with every sentence that we spoke, it was the exact same dream and hope and goal that the other person had.

So if you want to get a little insight into how this partnership thing got started and how you could make a partnership potentially work inside your own business as well, then definitely stick around to find out more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 10, 2017

We are super excited to bring on our friend Amber Housley to the podcast today. We had the opportunity to meet Amber last year at the Savvy Experience and it was so wonderful getting to know her, getting to hang out with her, and learning more about what she does. Because if you all didn’t know, she does a lot!

Amber has her hands in a lot of creative businesses. She is rocking it at her own brand and along with that, she also has the Inspired Retreat, the Joyful Garden Planner, and her brand new course, Blooming Business Kits. In addition, she’s also the marketing director for Lara Casey Media, which means she has her hands in Southern Weddings, PowerSheets, everything Lara Casey. She’s a busy mama.

Together we dive into talking about that support role and what it’s like to not always play boss. We discuss the benefits, the challenges, what she’d love to change, and what it is truly like when you are resisting taking on that support role or embracing it completely. We also talk a little bit about balance and what it means to run a lot of creative businesses and have your hands in a lot of different pots. Amber is an amazing example, role model, and a very humble human being, so you definitely have to listen in!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

Feb 8, 2017

Ever wonder how you can keep your business running, but no actually be in it? Today we are lifting the curtain, and getting super real, showing you a behind-the-scenes look at how things can still get done here at TCC and in your own business when life gets in the way. We want to walk you through the systems, the processes, the mindsets, the workflows, and all the good meaty stuff that we were able to put in place and make happen in our business when we had to step away.

So close your eyes for a second, and imagine what would happen if you absolutely had to stop and walk away from your business today? Would you be able to just drop everything if you were forced to? We share the things we did and the mistakes that we made in order for us not to have an on-call business. That is exactly what you want for you too. We want your business to still run even if you cannot be in it right now. So come with us on our journey to see what’s been going on here at TCC and get some insight on some things that might even surprise you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 6, 2017

Today on the podcast we have Cyndie Spiegel. She is about to get a little crazy up in here so I’m just warning you. We met Cyndie last year at a conference and she just blew our socks off!

We are talking about some hard stuff today but I think stuff that’s really needed. Cyndie drops some truth bombs and we talk about how we treat women in the online world and as small business owners, how we can take and give criticism better.

Cyndie shares her “don’t, shouldn’t on yourself” philosophy, ideas for some collaborations and how to make those go well. We also dive into how to deal with negative Nancie’s and how to get into the mindset in dealing with bad emails, bad comments, and negative energy that we sometimes receive from putting ourselves and our business out there.

We focus on how to own your own emotions and take control, which helps so tremendously when we work from home and we’re running these businesses by ourselves. Cyndie gives some incredible tips on how to do this and how to get into positive, successful, and actionable mindsets. So if you are ready to face these hard questions, then this episode is right on time for you!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

Feb 3, 2017

Today we are talking all about pricing, numbers, and figuring out what the heck to charge for the services that we offer and the products that we sell. We take on the topic with intense passion, so hold onto your socks because you will hear exactly how we feel as the episode goes on. We get asked so often what to charge and what others would be willing to pay for it.

Feb 1, 2017

We are so excited today to bring you our chat with Jessica Honegger, the founder of Noon Day Collection. She is an amazing human being! She is a boss who truly understand the frustrations, the struggles, and the concerns that owning a business does to all of us. In today’s episode, we talk about a ton of different things, like ethical business practices, giving back with your business, the difference between that and fair trade. We even jump into some hacks, and Abagail cries.

So you are going to get a lot of great insight into growing and scaling a business. It’s going to get a little emotional, and I’m pretty sure you are going to walk away at the end of it with lots of goosebumps and you’re going to be fired up about making your business have a huge impact. I can’t wait for you to listen. This one’s going to be awesome!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

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