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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: April, 2017
Apr 28, 2017

Today, we are addressing something that we get asked on the regular. We are answering the question about dealing with business overwhelm, especially for those of you who are just starting out, trying to figure out what to focus on first. We are giving you the foundation and showing you where we think you should put your focus first and why, so perhaps you won’t be so overwhelmed. Now this does not mean we are going to give you a copy-paste, one-size-fits-all formula. Instead, we will give you the building blocks to figure out exactly what you need for your unique situation to build your own successful business.

We know how easy it is to fall into those holes of massive overwhelm when you are wanting to add more and grow your business. So if that is you, then listen up! And honestly, it does not matter if you are just starting a business or if you have started one already. The information shared in this episode will truly help you lay those solid business foundations and push through the overwhelm regardless of where you are in your journey.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 26, 2017

Today on the podcast, we have Parker Stevenson of Evolved finance and I am like super pumped for you to hear from him because he’s actually one of our few male team members. Parker and his business partner, Cory, not only do the books for other online entrepreneurs but they also coach businesses along the way. We were super excited to start working together in the new year and we had a lot of things going on at the time so it was a great time to get them on board.

In this episode, you are going to learn a lot! Parker shares his opinion on small businesses DIY’ing their books if you should do that, how you should do that, and what the French toast “your books” even means. We go over trends that he has seen in the online business entrepreneurial world, his best tips for getting your finances organized, and he even goes through and talks to us about what the heck a profit and loss statement is and how that might be the next best thing since sliced bread you could ever have for your business. We know you guys are going to love this episode, so we can’t wait for you to give this one a listen.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 24, 2017

In today’s episode, it is probably going to get a little personal and a little emotional, but we think it’s important that we tell you a little bit about what happened earlier this year and how we have been able to manage all the changes. In the beginning of 2017, Emylee adopted a baby, which completely changed her whole world.  Things were going so well as a new mom, but suddenly she totally hit a wall with work. It wasn’t like she did not want to work anymore or did not want to be a mom; she just struggled to figure out a balanced way to do both at the same time.

Around the same time, Abby was in a car accident and suffered a traumatic brain injury. So it is safe to say we had a bit of a rocky start to 2017 and we spent a good chunk of the beginning of the year mourning and grieving our former selves. So in today’s episode we are jumping into all the details on what happened, how we handled the changing situations, and exactly how we got out on the other side.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 21, 2017

We are super excited to bring you our friend, Christy Laurence, who is the founder of Plann, a visual planner and scheduler app for Instagram. Plann is designed to help you create a follow-worthy feed in advance as a great strategy for Instagram growth. A bunch of you probably already use this app and know and love it, so we are really excited today for her to share some of the ins and outs of her business.

Inside this episode, we are talking about what it is like to build an app, what did it cost, what are the startup expectations of working with a developer, and what kind of person it takes to actually do it. Christy also shares what you need to know before hiring someone, and where you should be putting your app — iOS, android, or both? We dive into how to get traction, how to create a marketing strategy and the whole nine yards. Plus, we even get a little behind-the-scenes story of why Christy started Plann in the first place. You’re going to learn a lot inside this episode, so get excited to dive right in.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 19, 2017

We are going to mix it up a little bit today on the podcast, by doing a Q&A session with yours truly. For this Q&A, it will be kind of like you are here because we are going to say some of your names, answer your questions, and give you our best tips and advice in this Q&A session on the podcast. Now, these do not necessarily make sense together, and they are in no particular order. We are simply taking them as they come, and knocking them out of the park for you guys.

Some of the questions were submitted on Instagram, some of them are common questions we see over in the Facebook group, and some of them are just because we decided to throw them in because either someone has asked them at some point or because we just thought ya’ll needed all the answer to them. To add to that, maybe we will just make up some questions as we go along just to keep it super spicy. Tune in to find out. There is no rhyme or reason to today’s episode, so let’s just have fun with it!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 17, 2017

We are so excited today to have Johnny and Joanna on from Letterfolk Co on the show. They are amazing givers of knowledge and awesome business owners who make adorable felt, wooden, handmade in the United States, letter boards that you can put little quotes on and uniquely capture monthly milestones. We reached out to them on a whim because they have such a beautiful Instagram and such an amazing business that we wanted to pick their brains especially for you guys because they actually sell physical products. Not surprisingly, they have a ton of amazing nuggets of wisdom to share with you guys.

Over the last year and a half, Johnny and Joanna’s business has grown like gangbusters and in this episode we dive into the specifics about when they invested in branding, when they do stock versus custom packaging, what platforms they use, what software they invest in, how they hired their first employee, and more. Plus, we get into all the decisions that went into the making of the company, specifically the mindset piece, which is probably the most important part! They are both so kind, so smart, and you are going to learn so much in this episode.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 14, 2017

Today we are going to tell you all about how to get your readers, your people just like surfing the internet, surfing the airwaves, surfing Google; people who are just hanging out online, how do they find you and how can you turn them into loyal customers? The “free, free, free, marry me” sales model walks people through awareness, consideration, preference, and purchase, to being super loyal, to then shouting your name from the rooftops and we are going to walk you through all of those steps today and give you some tips and tricks on how you can implement them in your business.

Basically, this model is the try before you buy model, the test drive the car model. That’s what this does for your audience and for your people, it establishes you as an expert and it establishes you as someone to keep coming back to for that thing. No matter what it is, you don’t necessarily have to be teaching for people to come back for your thing. It could be your humor, it could be your stories that you share on Instagram, it could be your beautiful images and the way you walk through people when you talk about your business or your life or your products. It could be the charities that your business supports. Whatever it is, that thing that they come back for, this is what’s reeling them in time and time again.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 12, 2017

Guys, you better get ready and put your thinking caps on because today we are hanging out with our good friend Meg Clarke from Clapping Dog Media. She is an SEO expert who works with creative entrepreneurs to help them get their businesses found by google. We know sometimes SEO can be a bit confusing and make you want to run for your life. So don’t let it scare you, and don’t let it intimidate you because Meg is breaking everything down super simply today and she is going to give you some awesome tips on how to move forward.

In today’s episode we are talking about what the heck SEO even is, how you can do it yourself, and diving into some of Meg’s favorite links to get reporting tools and data back on your own website to see your ranking. Then, we talk through when it makes sense to hire an SEO expert, the kind of SEO expert you should be looking for, and when you should run for the hills instead. So stay tuned, bust out your notebooks, and get ready for an epic show.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 10, 2017

Today, we are super excited to talk about some stuff that might surprise you guys. We are telling you all the reasons why we say no to “opportunities”. Most opportunities, honestly. Plus, we get into our thought process behind our no’s and how you can now begin to ask yourself different questions when you get thrown various opportunities in your own business. Is it an opportunity that is the right fit for you, if it’s going to pay off, and whether or not it is going to be beneficial for both parties and all of that fun stuff.

Now the things we are saying no to may be either big or small, just because it might not be right for our audience and our business. Perhaps you are on the other side of this fence where you are using other businesses, companies, or brands to promote your own product. We are going to give you some tips on how you can make that process even better by sharing with you some ways that people have pitched us where we have ultimately said yes. So you are going to get some inside scoop today and we are pretty pumped about it, and if you want us to say “yes”, you should definitely listen to this episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 7, 2017

Today on the podcast, we have Terry Dean of Mymarketingcoach.com. Terry considers himself one of the grandfathers of internet marketing, and he even referred to himself as a dinosaur. But one thing is for sure, this guy knows his stuff! Terry started out as a pizza delivery driver for Little Caesar’s making $8 an hour and transitioned into online marketing in 1996. This guy generated over $96,000 from one email in front of a live studio audience. Talk about crazy!

In today’s episode Terry shares some great tips on how to get emails opened more frequently, how to sell to your email list even if it is teeny tiny, and how to get people on your list quickly. He has some really cool tricks into turning those subscribers into buyers within 24 hours and two really awesome formulas to help you grow your sales pages, your landing pages, even the format of your email. Terry also goes over what he calls the super hero method. For all you nerds out there, you are going to get a kick out of this one. We can’t wait for you to dive into this episode, so get comfy and let’s get started.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 5, 2017

On today’s episode, we are super pumped to talk to you about why we share our income reports. In the interest of being transparent, we have decided to walk through the process and tell you why we just started to share our income reports. So in case, you guys didn’t know, we have two income reports floating around the blogosphere at this time, that show you how much money we make. Now we are not saying you should just be flashing dollar bills around. However, when we saw that in fact, it showcased how we made that money and where it actually comes from, we realized that it could be super a valuable and helpful tool for you guys.

In the first income report, we showed the first eight months of 2016 and how we went from zero to over $103,000. It helped us to really see the breakdown of where the money came from and understand where we should focus our energy to grow the business. A lot of people are just not sure how these online businesses work and there are so many claims running rampant on the internet. So if you are looking for some clarity around income reports, jump straight into this episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 3, 2017

We are pretty super pumped because we have Jessica Eley on the show today! Jessica is the resident emotion bringer upper of all things regarding icky feelings, money, success, and thinking we’re not good enough. She shows exactly how they affect the growth of our business, our mindset, our relationships with our families and all of that good stuff.

We are diving into some pretty deep shit today and in fact, Emylee got the opportunity to chat with Jessica a few weeks ago to chat about a plateau that she felt like we had hit in our business and Jessica helped her see that she was bringing up some money block issues. So go sit on the couch and get a glass of wine, because this episode is going to be as close to business therapy as possible!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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