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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: June, 2017
Jun 30, 2017

Today on the podcast, be prepared to laugh a lot because Allison Marshall is a handful. We had a ton of fun interviewing her, as we go back a while. We met up with her for coffee sometime last year and since then, we have partnered up on a few various creative projects and it has been really fun to see her and her business grow as she’s transitioned from a full-time wedding photographer into teaching other creative entrepreneurs how to grow a profitable online business. She is here to share her story and that process in the steps that she took to make all of that happen so it’s something that you’re wanting to be doing.

Be sure to listen to how Allison transitioned from wedding photography to online sales. We also talk about the things that actually helped her make it happen like getting people on your list and attracting the right kind of people. Her thoughts and processes on being yourself in your brand and things you can create for an opt-in to get people on your list and she just does a quick brainstorm of all the different tactics that she uses and how she is successful at getting people on her list, so you can copy and paste those with some freebies that we’re mentioning today. A lot of giggles, a lot of passionate yelling and it’s a really good time. Can’t wait for you to get into this one.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 28, 2017

As you may or may not know, we had a Five Days to Launch Challenge earlier this June and we ran it literally just for five days, but we did a lot of promotion leading up to it and we wanted to talk to you today about everything that worked, things we would've changed, how our engagement went throughout out and how it's affected our launch so far. When we’re recording this podcast, we’re literally still in the middle of launching, so can't give you final numbers, but we can tell you what we think it did in the beginning. We’re excited to jump in.

We’re going to talk all about challenges and launching and how to use challenges to launch better, faster, stronger, awesomer, smarter. How to build more engagement, be more valuable, get more people on your list and have a damn fun time doing it.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 26, 2017

Today on the podcast, we have Dana Malstaff of Boss Mom, she is a mother, author, business owner, content strategist, coach, podcaster and line spot reducer. Dana is a big deal, we’ve known Dana for a while now but she has been guiding moms all over the internet for a while and helping them nurture their businesses and figure out this whole game of growing an empire while growing a family.

We’re going to cover a lot today that you guys have asked us over and over again but we haven’t quite fully equipped to answer so we brought on Dana to cover the good stuff like how the heck do you handle mom guilt and business guilt? Can you actually build an empire with little ones at home? What’s this whole myth of balance and what can we kind of reframe our mindset around instead in order to make sure that we’re being awesome parents and awesome business owners and awesome people in general? Just some really great tactical items that you guys are going to walk away from to really let go of that guilt, really kind of reframe your focus around what you’re doing in parenthood and business ownership.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 23, 2017

You guys, today is kind of an incredible day, we are introducing you to our baby, The Strategy Academy. It’s our digital baby, the thing that we have been working on literally from day one. We wanted to create this new movement and program and opportunity for small business owners specifically creative small business owners The reactions have been amazing, the support, the cheer leading, everything around this program has just made our hearts go super warm and fuzzy.

Today, we’re going to introduce you to the Strategy Academy, we’re going to walk you through what’s inside, why it’s amazing and kind of explain more of the choose your own adventure that we have built inside this program. This will help make those decisions a little easier and really give you some guidance as to what you’re even going to get out of the program and why we invested so much time and energy into it.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 21, 2017

Today we are chatting with Sagan Morrow, who is a small business strategist, published author, and blogger at SaganMorrow.com. With nearly a decade of experience as a freelance writer/editor/social media manager, Sagan now teaches struggling solopreneurs how to create their own customized, actionable strategies for starting and building their own successful, profitable home-based businesses, without the overwhelm. Sagan is an intersectional feminist with a degree in Rhetoric. She recently launched the Candid Conversations small business podcast with her business partner to share the behind-the-scenes real, raw stories of entrepreneurship, in an effort to inspire and guide others through the uncertain landscape that is being a small business owner.

Sagan and her now business partner launched their podcast in seven days and today we’re going through the steps of how they made that happen, how they figured out the tech, how they landed a sponsor. We also go over exactly how they got onto iTunes, what kind of hours they put in, and advice they have for people who are wanting to launch anything in a short amount of time. So if you are ready to get off the fence and get their ideas out into the real world, then you should definitely tune into today’s episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 19, 2017

We are here today to congratulate all of you who just came through on the other side of the glorious hill after finishing our free Five Days to Launch Challenge. In this episode, we are going to do a quick recap of what the heck you all learned in that challenge and maybe try to give you one more boost of energy to keep trucking forward. Plus, we are going to give you an invitation to another free challenge for you to learn even more awesome, amazing things for your business.

We have been so impressed by the community who was able to take an idea that they had, turn it into a product and get it to market in five days. We are going to briefly go over the steps the participants took, so if you missed the challenge and you want to figure out what the heck they did, definitely stay tuned because you can participate in our next one for sure. We are definitely going to do this again because it was an absolute party and, as you know, we will be here again probably in like a week or so giving you a full recap of the challenge and a behind the scenes look from our end. So if this is something that you guys are wanting to incorporate in your own business, you can just copy and paste what we did because we had a blast!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 16, 2017

Today on the podcast, you’re going to hear from Mary Hyatt. Mary is a personal life and business coach who helps people get into the raw side of themselves, fall back in love, and believe in their potential. She believes that every person has the ability to create the life that they love and helps her clients wake up, find their voice and become fully alive. Creative entrepreneurs, seriously, this one was recorded for you.

We talk about how to stay in a place of inspiration so you can keep putting out valuable content, why you are in a creative funk, and how to get that creative white space back. Mary also breaks down the bare methods, and we talk about believing in something so it actually happens. We dive into the mythical balance, how you can blend your life, and really what you need to have at the front and fore center of your mind before you can tackle anything in your business. We are super excited! Seriously, it was such a joy to hear from Mary, and you are going to love this episode.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 14, 2017

Well, ya’ll know by now that we are pretty much transparent about everything we learn in our business. We immediately take it and we turn around and teach it because we don’t like to hold back. We are over-sharers by nature. You get the good, bad and the ugly with us and that’s what we are doing today; we are oversharing again. Today, we wanted to dive in deeper about the business roadblocks that we have faced.

At the beginning, we dove into a lot of content from people who we knew and who we trusted, and who we saw were doing big things. One of the important pieces that not everyone talks about are the mistakes that they have made in their business and what held them back and prevented them from making more money, faster. So that’s what we’re going to talk about today. We are just human and we make mistakes like everybody else and the thing is, if we could do anything, we want to help you avoid them or at least make them less bumpy, less crazy, less long and drawn out and help you find the solution quickly. So let’s jump in a get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 12, 2017

Today on the podcast, we welcome back Katie Hunt of Tradeshow Bootcamp. Katie is our very first second-time guest! We met Katie last summer at the Savvy Experience and have been friends ever since. Katie has this depth of knowledge about an entirely different world of wholesale and the stationary industry that we are just not privy to, and she is not afraid of holding back! In fact, she doesn’t hold back, ever.

She gives so much insight in this episode; we are talking all about saving for tradeshows, how to budget for them so that there are no surprise costs and the pros and cons of going to a national show versus a smaller local show first. We also dive into how to balance retail and wholesale, and how to nurture those relationships after you snag some wholesale clients. We even go into more on how to add value, how to get your customers ordering more, and how to bring them on like they are family and VIPs. There are a lot of ideas in this episode and a lot of action steps, so we can’t wait for you to dive in!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 9, 2017

Today, we are talking about all the frigging mistakes we have ever made and mistakes we see you all are making when it comes to launching. So, we are just going to call them for what they are and give you the flip side of what you could be doing to correct the mistake or prevent the mistake so you can be way more successful than anyone else you have ever met in your life. Does that sound like a plan?

We are excited to talk to you about all these mistakes so that you can really get in the right mindset. Because a lot of it comes down to mindset, more than anything else. Most of the other problems are either technical issues that ya’ll just need to get with someone and figure that all out. However, generally, the mistakes we see people making are often mindset-focused. So get comfy, pull out those notepads, and get ready to pack in some strategy to avoid these pesky mistakes.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 7, 2017

Today on the podcast, you are meeting one of my favorite people. Courtney Johnston is here from the Rule Breaker’s Club. We love Courtney because she cuts right to the meat, just like we do, so you can be guaranteed that this is an absolutely no-fluff episode. Courtney is the go-to person for all things sales copy and we are so excited for you to hear all the amazing knowledge she has to share about how to create and sell your signature services.

In this episode, we talk about common mistakes that people make on their sales pages, key areas that every single sales page should have, and how to brag about yourself without kind of bragging about yourself in a weird awkward way. Courtney even has some tips on how you can make a super sexy sales page super convincing to the people you want to be talking to, without worrying about a super lengthy, long, copy. We also dive into how to grab testimonies and what to include in your frequently asked questions, so you can make sure that you are protected and that you are getting the right people buying the stuff that you are selling. This is a meaty one, and we cover each topic in a ton of detail. We also reference even more free valuable content inside this episode, so stay tuned!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 5, 2017

Word on the street is, you have some pretty bomb ideas but for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and so we have created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So get ready to jump into your very own launch by signing up for the challenge today!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 5, 2017

Word on the street is, you have some pretty bomb ideas but for whatever reason, you just keep them in your pocket, you sit on them, you hold onto them, and you don’t launch them. What the heck? What are you waiting for, lady? There is a valuable opportunity there that can earn you some real cash dollar bills for your business. So many of you come to us saying that you have this amazing dreamy idea, but you are frozen, you are stuck, and you are on the fence. A lot of you live in Sitting-on-the-fence-ville, right? But the reality of it all is, it is not comfortable or really beneficial for anyone.

We want to help you to get into the launch mindset and so we have created the 5 Days to Launch Challenge to arm you with the strategies and the steps you need to get there. We have determined that launching something and launching it well really just comes down to five steps. That’s it. Five steps. You can do one step a day and at the end of five days, you will have launched a product and made actual money. So get ready to jump into your very own launch by signing up for the challenge today!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 2, 2017

Today on the show, we have Becca and Jake Berg of Dubsado. We are super excited to have them on. They are a husband and wife team that are the brains, power, and geniuses behind Dubsado, which is a client management system for creatives. They have built one amazing and beautiful platform for all of those things that you have 75 different logins for, including your contracts, how you get paid, and how you respond back to clients after they book with you. All of those pieces are neatly tied up in one amazing software bow.

In today’s episode, you are going to get a peak behind the curtain. We are walking you through the steps they took to build the software company, from idea to launch, and doing all of this amongst building a family and having full-time jobs. They share with us how they have been able to grow and scale their business, and how Becca had to make sure it was her own. They also dive into exactly how they were able to make this awesome idea into an actual product, get it launched, and then how they have been able to scale and grow their team. We are even talking about some inside scoops on how to better perfect your client based business and get paid faster. So we are excited for you to jump in, listen, and learn!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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