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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: November, 2017
Nov 29, 2017

Today on the podcast we are talking payments, money, and how it all happens. Now we know we toot our own horns all the time, and we are really freakin’ proud of ourselves for doing the work that we do; six-figure months, six-figure launches, just six-figure all the things! However, sometimes when you hear that from business owners, especially online, you often imagine that those people are working non-stop, night and day. But we want to come into the conversation today and remind you guys that we have never been those super-hustler type of creatives and entrepreneurs. It’s just not in our nature, and we literally want to do the opposite.

Inside this episode, we want to show you that this is totally attainable for you to have a successful business and not be working around the clock. It is all possible by setting up the right systems, having the right processes, offering the right products, and having all the things that make a great business. Success in business does NOT always mean that you have to be working nights and weekends or spending no time with your families. In fact, we don’t believe in working liking that at all because it’s literally not healthy. So if you are ready to put your business on autopilot, then you better tune in to this one!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 27, 2017

Today on the podcast we have our new friend, Julie Solomon. Julie is a long-time listener, first time interview, and an all-around fan of the podcast. Julie is a communicator at heart and a believer in the power of sharing stories. Her purpose is to encourage confidence and determination to create, perform and share connectively. She also comes with some sexy taglines like New York Best-Selling Publicist, Influencer Marketing Exert and Strategist, Founder of an iTunes Top 15 Business Podcasts, and Speaker. Girlfriend knows her stuff.

In this episode, we are talking about the number one marketing strategy every business owner forgets and how it sabotages their growth. Not to mention all of these crazy, insane places on the internet that ya’ll did not know existed and how they can help unlock some crazy publicity for you inside your biz. So if you are sick and tired of going down the same old path, constantly sabotaging your business from reaching its true potential, then this episode is for you! Stay tuned to hear more about how to change your approach.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 24, 2017

We are back for another Q&A with Abagail and Emylee! Sometimes we allow you, our audience, to post up a thread of burning questions in our Facebook Group. These questions could be anything; business, life — literally anything is on the table. We recently did this a couple of days ago and received a ton of really great questions so we thought we would share them here on the podcast and make it an educational experience for ya’ll. So hopefully we get to answer your question on air, and give you all a bit of free coaching in today’s episode and even some strategy if you will.

With all the questions we cover a big range of topics, including launching new products, knowing when to hire out and advice we wish we had known before starting our business. We also dive into the best strategies for creating challenges and let you know how to get those eyes on your prize! So if you have submitted a question in the group or you are just simply dying to hear the answers to all the many questions, stick around to hear us answer them. Now grab that coffee, get yourself comfy, and let the answering games begin!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 22, 2017

Today on the show, we welcome back Jessica Eley, a woman who sets our souls on fire in all the best ways! Jessica is a Mindset coach to high-achieving entrepreneurs and is bringing clean water to hundreds of people through her Workshops for Water Program, while helping small business owners with their money mindset. Today, we are talking through money mindsets and how they vary based on your personality. We are offering ourselves, to Jessica, on a silver platter for her to pick apart and call out all of our “bad” money habits.

A money mindset is the underlying structure and the core beliefs you have, that are running your show around money. The things that you don’t even question and the beliefs that you “absorb”, from your parents, friends and society. This forms a sort of cocktail, if you will, of how you perceive money and your own personal relationship with it. Some cocktails are well-mixed and others are just a really bad blend! In this episode, we’ll be breaking down four types of spenders, and equipping you with the right questions to ask yourself before making a purchase. By the end of this episode, you’ll feel more confident in making better money decisions and investments and ensure they’re not coming from a place of fear.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 20, 2017

Today on the show we are back for another monthly review session! This is something that we do on the regular here at TCC so today we thought we’d share it will all of you. We break down all the stats, all the data, everything the did, crunch the numbers and check in on our goals every 30 days. So this is us doing it for October, 2017. As you all know by now, we love sharing the behind-the-scenes with ya’ll and giving you the step-by-step break down of what we have been up to in our business, what worked, and what didn’t.

We start by going over all of our goals, reviewing what went down and how we could have done things differently. Next, we go over what we actually accomplished and what the outcomes were. We also check in on all of our stats, including social media audiences, website pages views, and all of our other end of month audience numbers. As part of our breakdown, we also do an in-depth quarterly check-in from September and set new goals for November. We end it all off with new goals of our end of month audience numbers as well as setting an affirmation for the month of November. So if you want a little behind-the-scenes look at how we get it done, listen in and get writing!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 17, 2017

We have one of our dreamy students on the show today, Kendalyn Banks. She is a wanna-be mermaid, Lightworker, and Soul Proprietor of Sage & Sea Apothecary. She is multi-passionate and believes in taking the holistic approach to self-care, and she’s got some amazing natural products in her shop. She is also a pretty smart entrepreneur! We had her on the show to walk you through exactly what she went through, from starting her Etsy shop to growing her product-based business.

Kendalyn also shares her experience with Strategy Academy and what she was able to implement from the program and how she really started to see growth, both personally and inside her business. We are diving into nurturing versus growth, we are talking about pivoting, being a self-help junkie, and what it’s like to being a multi-passionate. At the end we also go into the topic of meditation! This episode is a really amazing look at the behind-the-scenes of what a student inside Strategy Academy goes through. So if this is something you have been considering, you should definitely have a listen!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 15, 2017

On today’s show, we will be answering our most frequently asked question: How did you get from point A to point B? We will be sharing what to do, when to do it and how to do it, in your first two years of business. These steps got us from zero dollars to nearly half a million dollars and we want to give you a step-by-step breakdown of everything we did along the way. Even if your goal is not to make half a million dollars, the strategies we implemented and the lessons we have learned can definitely be applied to any business goal. Whatever your ultimate goal, the strategies and the order we did them in are the same.

Inside this episode we give you a business roadmap and the eight main steps we took to reaching our goal. The order of these steps are key and that is exactly why we will be sharing them with you, in detail! To give you a little taste, here is how we are going to break it all down. 1) Build Your Foundation, 2) Craft Your Message, 3) Nurture Your Dreamies, 4) Streamline With Systems, 5) See The Big Picture, 6) Create Sustainability, 7) Formulate A Passive Business, 8) Reach Those #Squad Goals. Okay, are you ready? Let’s get started!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 13, 2017

Today on the podcast we have Kaye Putnam. Kaye is is a psychology-driven brand strategist for entrepreneurs. Through work with over a 100 clients, from Fortune 50’s to entrepreneurs, she developed the In Demand Brand method. She has had some crazy success though with her famous opt-in. 55,000 people have taken her psychology quiz all about branding and ya’ll need to take it too. Inside this episode, all three of us nerd out pretty hardcore. We talk about the psychology behind understanding your competition and establishing your brand presence. We uncover a couple of the most popular archetypes and the least popular ones.

Kaye brings to the conversation a different way of looking at your brand, your messaging, and what you’re serving to your clients based off what you are actually best at and who you are as a human being, which is like the easiest and best thing to do, right? Of course we also talk about her quiz, and the strategy behind how she set that up, how she has collected the leads and what it’s meant for her financially. This a good one to listen to just to uncover a little bit more about yourself and how you can use that to craft your brand messaging to your benefit.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 10, 2017

Today on the shown we are digging into our whole new sales and launch strategy. Previously when we launched programs, we did not really talk about it. It kind of came as a sneak attack or added bonus for those who have already had a little taste of what we have to offer. This time around we did things a little differently; instead of waiting until launch time to actually talk about it, we let ya’ll know early on that the doors would be opening soon and created some buzz around the pre-launch time. This really took the ‘ick’ out of selling and a lot of people were really excited about the program coming back. Plus, everyone gets to have some anticipation about what we’re about to put out into the universe.

Now we are backing it up even further, letting you guys know way ahead of time that a program, like our Signature Program, is coming back! Doors are opening real soon and we wanted to come on the show to let you all know when it’s coming back so that you can be ready for it. Plus, we are stepping out and breaking one of the marketing rules — we are actually going to be talking about price! We are also going to be talking about how you can get your butt inside, and what it’s all about. We love doing it this way because it definitely takes off the pressure of making a surprise sell at the end of a webinar, and instead it gets people legit ready for it and in the mindset of investing in themselves. So if you need to switch up your sales game and get your tribe excited, listen in to this episode!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 8, 2017

Today on the podcast we welcome Amber Budd. Amber is a self-described Skincare Nerd and the Founder and Creator of her own skincare line, Amber Budd Skincare. Starting out with just a $500 loan, Amber left her job at one of the best spa’s in the country and founded her own. She has since managed to scale her clients from only ten to hundreds, by taking her business one small step at a time. In Amber’s industry, the client return rate is 20%, but Amber on the other hand, knocks that figure out the park, seeing an 80% return rate with her clients! This is because of Amber’s customer care philosophy, which is taking the time to nurture every client relationship.

On the podcast today, we find out how Amber found a manufacturer, got her products approved by the FDA and grew her skincare line from just an idea. We will also find out how she bootstrapped a brick and mortar business, and the strategies she has recently implemented to grow her business even further! Amber reiterates the importance of taking one small step of a time and the value of consistent, steady growth in your business and client relationships. So get your notebooks out, put your feet up, and let’s get ready to hear some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 6, 2017

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen.

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 3, 2017

Today on the podcast we have Kris Wittenberg of Be Good to People. We fell in with her brand and the impact it was making on people around the world. The idea for Be Good to People was inspired by a rude experience that Wittenberg had back in the spring of 2008 while running errands at lunch. Kris has long forgotten the exact bad experience but the idea that people need to be better to one another has stuck with her ever since. We have loved hearing her message and getting to the root of how she got started.

Inside this episode you are going to hear a pretty crazy story, all about how a failed business helped Kris instead follow her passions and her dreams and then how she landed in front of Oprah and Gayle, like actually hugging and seeing Gayle in-person. The impacts of that exposure on her business, on her confidence and on everything Be Good to People stood for. There are a lot of lessons learned here from an entrepreneur who has been in business for a while, so we hope you take away some good nuggets today!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 1, 2017

The #5DaysToLaunch Challenge is back and we are beyond pumped! If you’re not sure what The #5DaysToLaunch Challenge is, this is a free challenge we designed to help you go from figuring out what your product should be, to selling it by the end of the week. You might be thinking, “What!? That’s impossible!” But the truth is, it’s absolutely not. We have had hundreds of students accomplish this, and much more, in this five-day challenge and the reason we created this course is because so many of you are just sitting on your laurels.

“It’s not good enough. It’s not ready. This thing is not perfect.” Sound familiar? Well, we are tired of it because we believe in you guys more than you believe in yourselves. We know that you have some brilliant ideas and that your audience deserves to see your good stuff! So, The #5DaysToLaunch Challenge is a way for us to get your booty into gear push you, ever so kindly, every step of the way. If you’ve been on the fence about launching a product or just putting yourself out there, now is the time to do it, and we’re going to show you how.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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