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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: March, 2018
Mar 30, 2018

For those of you who don’t already know Emylee – welcome to her anxious life. She is the type of person who can tell you where every exit in a building is, or how to stop drop and roll in case of a fire, and where to hide just in case a tornado suddenly appears on route to the mall. In business, Emylee is the kind of person that likes to go through every single worst case scenario. She always has a backup plan… and a backup plan for the backup plan. Emylee is the queen of doing this and it turns out that this can be a super helpful attribute to have in a business partnership.

This episode is about planning for the things that you can never plan for. It’s about answering those difficult “What if” questions. It’s about securing your business for the future and the reassurance that this brings to your life. For those of you who are single business owners, we’re not sure you’ve thought of planning for worst-case scenarios and exactly how to do that. So in today’s episode, we’re going to be sharing our experiences and the reasons we have made planning for worst-case scenarios an integral part of our overall business strategy. We discuss the various insurance options you have, the various questions you need to ask yourself and how you can effectively plan for the worst, in the best kind of way. Take a listen!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 28, 2018

Today on the podcast we welcome Kelly Roach. Kelly is a national bestselling author, the host of the podcast Unstoppable Success Radio and the CEO of her own coaching company, Kelly Roach Coaching. Kelly has NFL cheerleading experience, Fortune 500 executive status and today is “bringing it” with strategy, mindset, wellness and everything in between that will help you build the legacy you want to leave behind. In this episode, we talk about how to create a legacy, what a legacy looks like for you and the impact that tiny every-day decisions have on the future of your business. Our episodes usually center around getting a business off the ground, but the question we’re asking today is, what do you do after?

Often when we think of legacy, we think of something grand, something awe-inspiring, something world-renowned but the truth is that no matter how small your business is, you can leave a legacy too and according to Kelly, this is the calling and responsibility of all entrepreneurs. Kelly really unpacks what leaving a legacy means to you, and for creative entrepreneurs especially, this is super helpful to hear. Kelly gives us some great ideas on how we can create a more sellable business and stresses the importance of wellness and self-care in legacy building. If you are wanting to make an impact in the world with your business after you sell it, move on, or retire, then this is definitely an episode for the you of today and for the you of tomorrow!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com

Mar 26, 2018

“I don’t have enough time”, “I don’t know the right people”, “I don’t have enough money.” There are a lot of excuses we make for not being or most successful selves. We’ve all used them at least once, or have heard other people use them, over and over again! But how true are they really? This is a conversation we have recently been having and we wanted to bring you in on it. In this episode, we are talking about the excuses we make for not achieving success in our business and the things we like to tell ourselves about how others achieved their success.

We start off by looking at the geographical location and how the attitudes toward money and status can influence the way we start to define and articulate our own success. We also discuss the “overnight success” myth and why time is one of the most misunderstood aspect of success. We also want to take this opportunity to remind you that you don’t need to know all the hot shots, or even know much at all for that matter, to be successful. The most successful people are great learners who focused, made the time, didn’t blame their kids and tried! If you are finding yourself constantly making excuses about your business, or the lack thereof, then this is the episode to listen to for a fresh perspective and a kick up the rear!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 23, 2018

Today on the podcast we have our work husband, Parker Stevenson. Parker is our bookkeeper, our CFO, business adviser, our friend, our friend-enemy and everything in between. You have probably heard us mention Parker throughout this podcast series. He is like the Where’s Waldo? Of TCC and an absolute hoot. Today, we are revealing the mystery of Parker Stevenson and are going to be talking all about scaling a service-based business. Instead of teaching you sexy bookkeeping things, Parker is actually going to talk about his own business and give you a peek into some of his own business strategies.

Parker went down the same rabbit hole that many entrepreneurs do, where he thought creating a passive online course program was going to be the solution for his business growth and scalability. But you’ll learn in the episode, how they decided it wasn’t going to work for them and why they decided to scale the service side of their business instead. Parker has a wealth of experience and is here to share with you why service-based businesses are severely underrated. If you are a new business owner or in the process of re-thinking your current online business model – this is definitely an episode you won’t want to miss!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 21, 2018

Today on the show we are sharing all the things that we are digging right now. Things that we love, things that bring us happiness, things that make our lives easier, things that are guilty pleasures and everything in between. From handmade clogs from Sweden to crime thrillers, to kombucha and shipping hacks – this is just a fun little break between all the hardcore business bootcamping and emotional trail runs that we have just about almost every other episode!

Today we are diving into the most marvelously random list: some are products, some are services, some are just things that we like to do – minus the sponsors or affiliates! These are things we are recommending because we genuinely enjoy them. We are sharing ten things each, so a total of twenty, epic random things we are just digging! We hope you’ll find them interesting or inspiring, entertaining or insightful. We hope that you try some of them and hopefully dig them too. Take a listen and let us know if you do!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 19, 2018

Today on the show we welcome Lauren Taylor. Lauren is the founder of The Letter; an annual mag that inspires women to live their best lives. She is also a content creator, brand ambassador, has partnered with empowering brands like Aerie and Abercrombie and has done amazing things in both her writing, photography and now filming for her YouTube channel. When we think about a social media influencer, we tend to think of someone who has five million followers! But this is not necessarily true and this is one of the reasons we are excited to welcome Lauren back on the show.

Lauren was last here over a year ago, way back in episode 23, where we talked about how to collaborate with big brands and being a social media influencer with a small following and why that model works, as proven by Lauren. Today, we catch up with Lauren and dive into some of the results from the strategies she has been implementing into her social media over the last year. We also discuss how to find your purpose and stay true to yourself when big brands come a-knocking and ultimately, how to find joy in what you are doing every single day. We hope you enjoy listening to Lauren as much as we do!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 16, 2018

Today on the show, we’ll be telling you a story about a $15k mistake we just made. We are finally at a place where we are no longer blaming others for this mistake and we are able to reflect on it and share it with you. So, we are going to talk to you about a concept we had hoped to implement in our business, the mistake we made, the giant role we played in allowing the bad crap to continue happening – and most importantly, how you guys can avoid making the same mistake in your own business!

Our desperation to create a successful funnel in our business last year led us to hire an outside marketing team. After numerous red flags and no deliverables, we eventually had to cut ties with the team and call it a day. But it was already too late and we were already at a $15k loss! In this episode, we explain how we got ourselves into this situation in the first place, exactly what the red flags were, what we should have done differently and how we are going to bounce back from this ever so slight hiccup. In addition, we walk you through the nitty-gritty’s of contract negotiation, KPI’s and managing the social dynamics of a new team. We hope that you will learn some lessons from our own sad story and takes this as a friendly reminder to always be the BOSS!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 14, 2018

Today on the show we welcome Autumn Witt Boyd. Autumn is an experienced lawyer who helps ambitious and creative business owners, such as yourself, reach your big scary goals. She has the law office of Autumn Witt Boyd where she guides online and e-commerce businesses as they grow. She has special expertise in copyright and trademark issues and her firm offers full legal support to creative businesses. Autumn is also the host of The Legal Road Map podcast which teaches business owners to protect their rights and stay out of legal hot water!

A lot of entrepreneurs and business owners tend to shy away from legal conversations, particularly when it comes to copyrights, as these situations can get complicated, awkward and are often just downright confusing! But they shouldn’t have to be and this is why we’ve brought Autumn on to simplify our lives and ensure that we’re all on the right track and protecting our booty’s! In this episode, you’ll hear more about the biggest legal mistakes that creative and online business owners are making and get some special insights related to copyright, trademarks and dealing with copycats. To top it all off, you’ll get to hear Emylee go off on a tangent about people stealing our sh*t!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 12, 2018

We have both been on a very personal journey to try and figure our sh*t out and a lot of it has had to do with figuring out what our role is within our own company. So, what does a CEO look like and what is a CEO actually supposed to be doing? This is the golden question that we’ll be tackling in today’s episode. The role of CEO looks so different in every company. It is a role that can be completely unique and takes a while to find your groove. So no matter where you are in your own business, it will be helpful for you to hear us working through our own thoughts, your role as CEO, what you take on and what you don’t, is a personal decision at the end of the day and takes time and a lot of trial and error to figure out. Trust us, we know!

In this episode, we discuss how our role as CEO’s have evolved as we’ve slowly started outsourcing more, dropping certain tasks and hiring more. We also take a look at what other women have said about CEO’s, what their roles should be and how they can be so different. We don’t have it all figured out just yet, but as we said, this is a process and we’re getting there! So no matter where you are at in your own business, come with us on this journey as we discuss where we’ve been, where we are, and where we want to be as CEO’s of our own company.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 9, 2018

Today on the show we welcome Monica Woodhams. Monica is a Success Coach & Lifestyle Expert with over half a decade of experience in the blogging industry. She assists influencers and creative entrepreneurs in conquering the work-life balance needed for success and is also the host of the Influencer Lifestyle Podcast. Today we speak with Monica about health and success and how the two go hand in hand. As business owners, and especially as women business owners, we have a tendency to want to accomplish great things. Taking care of yourself, mentally and physically, is not something that you can just check off your list and it’s done. It is an ongoing practice and because of this, we tend not to prioritize it because the benefits are not immediate.

Mar 7, 2018

On today’s show we are doing things a little bit differently, and taking you through a process that we at The Strategy Hour Podcast believe can make a world of difference in your life! This episode will be all about inventing a new possibility in your life, and you’ll see just what a shift this can make. Abagail tried out this exercise recently and found it super helpful and enlightening and so could not resist sharing it with our listeners. Full disclaimer though, it might be a bit of bumpy ride because let’s face it, most things that help you grow are not pain free. But we promise you’ll thank us in the end!

Emylee will be going through the guided exercise for the first time during the episode and you can join in with her and we can all get down to the nitty gritty together! A lot of the time we deal with the positive and negative aspects of lives in repeated patterns of behavior that do not allow for very much progress. The process we will detailing is simple and straight forward, yet it really provides a lot of insight and hope into how small adjustments can change our lives in big ways. So if you’re game, grab a piece of you favorite notepad and buckle in, we’re going deep!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 5, 2018

Today on the podcast we have Sarah Peck, who is a writer, startup advisor, and yoga teacher based out of New York City. She is the Founder and Executive Director of Startup Pregnant and media company documenting the stories of women’s leadership across work and family. Inside today’s episode, we are talking all about planning ahead for this year, how to eliminate 50% of your workload, and we’re going through the process of the system she used to really figure out how much time she realistically had so she could plan accordingly.

If you’re a momma, or you’re busy, or you’re a human, then you just need to pay attention because we will take you step-by-step through an exercise to reduce your to-do list in a cray way so that you can have a happier and more fulfilled life. Sarah is an incredible human being with a lovely soft radio voice that we often try to mimic, so we really think you are going to enjoy this episode just because of the sound of her voice alone. Don’t miss out!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Mar 2, 2018

In this episode, we speak about the stage where most people give up and why you are not going to be one of those people. So let’s recap – by now, you have created a product from something you are already amazing at doing. You’ve got it out the door and up quickly, you’ve validated your dreamies, you’ve packaged it, you’ve priced it, you’ve created a plan to market it and you’ve created a website landing page so that someone can pay you. Now is the time to implement so that you can get sales in the door and make a plan for re-launching. Where people fall now, is when their plan fizzles and they lose motivation after all their hard work and vulnerability.

Sounding like you? Well, guess what? This is NOT the time to scrap everything and start over! You are so close to seeing success and in this episode, we’re going to help you get through this last leg of the journey and recognize your worth. You could easily quit now but you’ve just got to push through, so we are going to help you get over your fear of re-launching by giving you actionable steps that you can implement. A lot of that comes back to your personal attitude about your own product or service and today, we’re here tell you why you have to believe in your product and yourself, just like we do.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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