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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: February, 2019
Feb 28, 2019

Hey everybody and welcome back to the Strategy Hour Podcast! Today we are very, very excited to have Jane Lu as our guest. Jane is the founder of Showpo and has been in Forbes, Cosmopolitan and won numerous awards for her business! What started as a small clothing store in her parents garage in 2010 has grown and grown to the huge online store that is today. Their goal is to reach $100 million in revenue by 2020 and boy do we think they will achieve it! Jane is so inspiring and we love the way her brain works, she makes fast decisions and is such a visionary; qualities that have taken her company to amazing heights.

In our conversation Jane breaks down the milestones, learning curves, mistake, strategies and almost every important step in the process, so get ready to take some notes! This episode is a great insight into the turning points that any business faces and how to ride them out to success. Jane admits that some of the strategy she now espouses she has only seen in hindsight, quite an achievement for a business that now has 150 staff members and started with two racks of clothing less than nine years ago! Now, let’s get into the show.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 26, 2019

Hey, all of you strategists and biz queens! If you haven’t heard yet, we have been going through a big rebrand! All of our work will now fall under the Boss Project banner. That’s right, TCC is now a thing of the past and we are onto even bigger and better things! Since we have started this process we have been getting so many questions about the new photos we have been taking and sharing sporadically. We have to admit they look amazing and we are so proud of how they have come out. We look pretty good in them, if we don’t say so ourselves!

So today we wanted to share some tips and tricks for organizing a great shoot! After this experience, we have loads of opinions and ideas to give you. In the past, we mostly went pretty DIY with the process with varying degrees of success and have learned many lessons, and this time we applied a bunch of that knowledge! This was the first occasion that we went full professional and the experience was so fluid and we were so prepared! In our discussion, we get into these preparations, budgeting, roles, and things to remember. So let’s get to it!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 21, 2019

Hey, everybody, we are super excited to have our friend Nikki Porcher on the show today! Nikki is the owner and founder of Buy From a Black Woman, which is an online non-profit organization that is bringing awareness and funding to businesses owned by black women! Nikki has had an amazing journey since starting this initiative and she now showcases a large number of black women business owners in her directory, Instagram, and in her shop. A fearless and natural creative, Nikki is so much fun to talk to and we know you are going to love this conversation too! During the episode we hear about this incredible journey that she has been on, starting with a blog, which became a hot Instagram account, then a directory and now a non-profit organization.

She currently gives out grants to black women to start their business and get off the ground, providing a network of support and knowledge to aid them in their pursuits. We have to admit we learned a lot in this conversation and Nikki is so open in sharing with us and we ended off this chat just wanting to know more, support more and spread the love! There are so many great businesses in her directory and we should all be buying from them! It is so easy to do a little research, branch out a little further and diversify your world! Nikki is such a great example of turning your passion into something amazing and impactful and to be honest her story really reiterates a lot of what we always say!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 19, 2019

Hi guys! Today’s episode is a really big deal. We are bursting with excitement to share with you our motivation behind changing a key aspect of our business—the name! When you start a new company, the last thing you think about is changing it. Even though change can be terrifying, we hope that you will be equally as enthusiastic about the new direction we are moving into as we are. We assure you that we will do everything possible to continue serving you to the best of our abilities, and we can almost guarantee that you will love this change as much as we do.

Part of the name changing process involves making our brand more inclusive by collaborating with online entrepreneurs who will be educating you on a wide range of topics. You will not be hearing from only us in the future but will be enriched by the knowledge of a plethora of experts in various fields of business. Be sure to tune in today to join in our celebrations and to find out all the cool new things we are going to be offering you.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 14, 2019

Today we welcome Erin Abernathy & Steph Pulido from Out of Office Media. We are so excited to have them here on the Strategy Hour Podcast to talk about working with micro-influencers and how brands can create strong content and build a really engaged audience. Our guests are best friends, the co-founders of their company, and they have recently been recognized by Forbes! Their goal is to serve and interact with female millennials and they are now based in New York City. In their business, they work with micro-influencers, or those that have less than about 10k followers on social media, to grow their following and in turn aid a brand’s goals. This is really about building a small yet strong tribe whether you are a solopreneur, budding influencer or big brand.

So if you are what may be called a micro-influencer and would like to dabble in working with brands and companies, creating another revenue stream, this episode might be just the thing you have been looking for. Erin and Steph offer a bunch of great strategies to get started, boost engagement, and niche down your market. So no matter what business or field you are in this can help you get to where you need to be. So without further ado, let’s dive in!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 12, 2019

Hi everybody! On today’s show, we are talking about one of our favorite things — personality tests! If you know us at all you know we can’t get enough of these kind of exercises and understanding where we fit into each and every system. Today we will be discussing Enneagrams, our types, and Emylee’s controversial opinion that Abagail was mistyped in her first assessment. Enneagrams are relatively new to us, with Abagail doing hers first, just under a year ago. However, Emylee still feels she has enough expertise to assert some claims over Abbie’s type and what it really is, contrary to the results.

We are doing this episode in the lead up to the Enneagram and Coffee Summit that is happening very soon, which we will be speaking at! So to get you excited for that, we will be spilling the beans on everything we know about the subject and how we relate to it. Remember to go get your tickets for the summit if you still have time! And if you haven’t already done the test, go take it immediately. You know you want another way to understand yourself! In the meantime, tune in to today’s episode for an in-depth look at how it all works.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 7, 2019

Welcome back to the podcast all of you wonderful listeners! Today we have a great show in store for you, one that is less about how you make money and more about how you spend it. We know that most of us quite like doing that! Bethany Tran of The Root Collective is here to tell us all about how to spend your money in more positive ways to create a better world around you. She is a problem solver and entrepreneur who started the company to help serve struggling communities through job creation. She actually left a stable job to pursue this work and we applaud her for that. She explains The Root Collective’s business model as well as giving some general ideas and information on wiser ways to spend your bucks!

Essentially, this episode is all about how we as women can spend our money in better ways and make a conscious impact on the economy and communities. Bethany has lots of ideas for how to implement these ideas and changes at a reasonable speed and we are pretty sure that after this episode you are going to want to buy some boots from her shop. You have been warned! She talks about branding, community, sustainability, and we ask her why she has the best hair in the world! Here at TCC we really believe that women rule the world and we need to step into the role as much as we can!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Feb 5, 2019

Can you believe we have made it to Episode 300 of the podcast? How is this possible? We are so grateful to have had all of you along for the ride and cannot wait to do the next 300! As we go into our third full year here at TCC, we wanted to celebrate another milestone besides that one. Sometime during the last six months or so, without us even really being aware, we made our first million! We know, this sounds crazy but it’s true!

So what does that number mean when we say we have made a million? From the start, we have said that we want to grow into a million dollar company and we have not actually reached that landmark yet. This just means that since going full-time with our educational courses that we have brought in a million dollars in revenue. Pretty impressive? Quite surprising? We think so too! To be completely honest though, as the years have passed we feel a little less concerned with the numbers and more with what they represent and for us the money shows the level of impact that we are making and this just feels so good! We feel so happy and lucky to have come this far and touched this many lives and businesses and now we have students who are even making as much as we are! Wow! So tune in, and come celebrate with us on today’s episode.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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