Info

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
RSS Feed
The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
2019
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December


All Episodes
Archives
Now displaying: June, 2019
Jun 27, 2019

Today we are talking about a really hot topic and something we should all be talking about more often! We will be unpacking inclusivity and diversity and our own experiences and the lessons we have learned in this area. We will be drawing mostly from our recent summit and what we took away from the event that we will carry forward. This episode will have actionable strategies and tips about how to invite everyone to your table. We have spoken on this topic in various ways on the podcast before but it definitely deserves a dedicated episode, so we will be discussing community over competition, inclusion in our own company, the speakers we invited to the summit and what to do when something rubs you the wrong way. 

We all have a responsibility to open up these conversations if we are going to make any progress as a society. Do not worry, you are not alone if the discomfort itself makes you feel uncomfortable! There is a lot of work to do and processing all of this is not always easy but you learn best by doing and mistakes are okay! It is a big misconception that we will all get it right every time, so do not put too much pressure on yourself in that regard, rather commit to learning, listening and trying your best to contribute to important change!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 25, 2019

Welcome back to the Strategy Hour Podcast! Today’s episode is mostly for the listeners out there whose businesses are under the $500k a year earning mark but who have this possibility on the horizon. We want to talk to you about the growth that happens around this point and for you to ask yourself whether you really need to keep growing. The reason this is an important question is that as you scale past $500k you actually may not increase your profits. 

This law of diminishing returns is something we have experienced at Boss Projects as we grew. What does it really mean to have a seven-figure business? The answer might not be quite what you expect. In order to get you ready for these possibilities, we will be talking accounting and the different ways that making money works in your business. So if you are ready to start making your revenue work for you and to keep your profits up, listen in, we cover it all!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 20, 2019

Many times people come to us and ask where they should start with their business. They’re overwhelmed and feel like they’re having to do so many different things when really they want to focus on doing only the things that actually get results. You can also get totally snowed under by the ideas and opinions of others. The biggest detriment can be wanting to have all the bells and whistles of a thriving business and wanting all of them straight away. We argue for the opposite: first, get the foundational things in order and get really good at it before worrying too much about the fluff. 

Here is a construction analogy: In the Midwest, houses often have basements because their foundations have to be built below the snow line, otherwise it will crack. The same applies to our businesses: they require really solid foundations. Some of you have to take a few steps back and dig out a basement so that the structure of your business can be healthy and sturdy. A foundation allows you to have stability, and frankly, without a foundation, you don’t have a sustainable business. Today we’re talking about what’s involved in those initial stages that many people are skipping or putting off, so get ready to join us for another fun episode of the Strategy Hour Podcast!   

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 18, 2019

Welcome back to the Strategy Hour ya’ll! A couple of weeks ago we had a workshop and we got a few comments that caught us totally off guard. This came after we spoke about using referrals and tapping into the resources of your inner circle to jumpstart your business. We know what we are talking about when it comes to network marketing, but there is the icky side of this that involves random messages from people you haven’t been in contact with for ages and then they suddenly need something from you. That is not what we are advising you to do! 

These “Hey Girl” messages are simply not the way to go! You don’t even need social media to have the conversations we are urging you to have. But if you are using social, here is our ten cents about it: respond to others in the way that you want to be responded to. Building our business came down to personal relationships and conversations and today we’re sharing more of our personal experiences and successes on this front. So be sure to tune in for this episode of Strategy Hour, and find out how to create those meaningful business relationships!  

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 13, 2019

Today on the show we are so happy to welcome the combined force behind the The Product Boss Podcast, Jacqueline and Minna! Through their show, they teach business owners how to grow product-based businesses with strategies and a strong community. Each of them have their own business as well and have taken their personal work into their joint venture, offering their expertise as a great service to other creatives out there!

Today's talk is all about taking your products further and the idea of going deeper instead of wider. Although Jacqueline and Minna mainly focus on product-based business, these strategies can be applied to whatever you are working on with the basic idea being to make more of the customers you already have rather than going to find new customers from scratch. So let's dive in and hear what they have to say!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 11, 2019

Today on The Strategy Hour we’re diving deeper into what exactly we mean when we say that is should be easy and fun to make $100k from your service based business, within a year. There’s a misconception that money cannot be earned without really hard work, and to an extent, this is true, especially for certain types of businesses. But you also have to be smart about it! Just to reiterate, when we say it’s easy to make six figures, we are talking about offering services like copywriting, designing and photography. And this is by doing the basic work only, aside from all the other side offerings like podcasts and training courses. 

In fact, you should keep it as simple as possible, focusing on doing one thing really well instead of doing a bunch of different things. These other ideas are not bad, but until you’ve done the one thing properly, you won’t enjoy its full benefits. We’re also guilty of this and we’ve seen many of our mentees battling with the same thing. Today we’re breaking this down in a way that we hope will help you not to fall into the trap of believing that diversifying will necessarily expand your business and make you more money. Whether you’re thinking of adding on products or offering more services, you think that the single solid service you’re offering will not get you to your financial goals. Today we’re busting that myth, and we’re going to show you have it is totally possible to achieve your goals by sticking to the basics.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 6, 2019

Hey, everyone! Welcome to another episode of the Strategy Hour Podcast. Today's show is dedicated to chatting about all the latest things we are addicted to, the things we are digging and what we are into right now! Sound exciting? We hope so! Luckily for all of you, most of these of things are all things that you can buy, so you can use this as a fantasy shopping list if you so please, no one is stopping you!

So basically, in this episode we are just going to chat stuff today; stuff that helps you get one step closer to your own personal success. Take your cues from us! We have scoured our lives to find what is making them better and bring them to you. We are talking the last six or so months in gadgets, ideas, aids and plans. And believe us, there is no shortage of it! So without further ado, let's get to the list!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 4, 2019

We’re pumped to do another Boss Talk episode today! Our question for today is, “Did you have any fears when you first started your business?” Before we jump into this though, it’s worth mentioning that Emylee has a habit of conveniently forgetting all the negative memories of an experience, looking back at them with rose-colored spectacles! Nonetheless, we’re talking about fears and what it was that drove our decisions in those early days of starting our own businesses. 

There were many factors that played a role in those decisions, including long-distance relationships and being desperate to move closer to our families. In this episode we share some of our fresh-out-of-college experiences trying to navigate new phases in life and trying to figure out what our next steps would be. We also chat about confidence and what motivated us to start our own businesses and the many considerations involved, so join us to find out more about our early days as startup entrepreneurs! 

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

1