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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Sep 3, 2019

Today we talk about a fascinating topic, one that affects every single one of you in one way or another in your business. When we think about marketing, we tend to think about psychology in general and the things that inherently appeal to all people. But, there is a better way to approach marketing and it pertains to the different generations. Ever thought about why people of different ages think and behave so differently from one another and often bump heads, whether in families or in business? What we discuss today will shed a whole lot of light on this subject. We compare and contrast the generations, from the traditionalists up to Gen Z and everything in between. 

Each new generation is constructed in a unique way with different things that impact how they view the world and what kinds of consumers they are. For this reason, marketing efforts should be adjusted accordingly to ensure that you speak to the needs of the generation you are targeting and so that you better understand why certain initiatives will be more effective than others. We have relied heavily on the research of the amazing Jason Dorsey for this episode, so a lot of the information provided here is from his work on the topic. Definitely check out his website if you want to find out more. Jason also speaks about a very interesting new thought about millennials, one which we will get into on this episode, so be sure to tune in!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

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