Today our guest is Claire Diaz-Ortiz! Claire is an author, renowned speaker, and startup investor. She was an early employee at Twitter and has taken that essential expertise into her work as a consultant and authority on social media and online branding. Her books have been published in 12 countries, won many awards and she has been featured widely in both print and broadcast media! Today we are referring specifically to her latest book, Social Media Success for Every Brand and unpacking some of the lessons she has compiled in its pages.
When we say that Claire is a social media genius we really mean it! In our conversation, we unpack the difference between direct marketing and brand marketing and why you should not be targeting an immediate sale on social media platforms. Claire breaks down a few common mistakes made by brands and big businesses on the various social sites that we all use and shares some very easy and quick strategies you can start implementing today to get things going!
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