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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Feb 18, 2020

Relationships can make all the difference in your business and as many of us have learned, focussing on connections and networking in the right way can take your biz from quiet to booming! Our guest today is Jaclyn Mellon and she helps experts exponentially grow their businesses by becoming an authority in their space. One of the ways that she helps them do this is through authentic relationships. Jaclyn is a coach, strategist, keynote speaker, momma, guac lover and host of the Go-to Gal Podcast! In this episode, she shares how to create strategic relationships and how to utilize them as more than friendships without being weird about it!

For Jaclyn, it all starts with an authentic connection and she breaks down exactly what that looks like. We also talk about how this translates into creating more friends in your own space and work environment and how to utilize these to continue to grow your business in the long term. We cover leveraging relationships, creating intimate connections that fill your cup and how to jumpstart your biz in a big way!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 13, 2020

Someone asked us the other day why it is we still work together after all these years and how we have managed to stay afloat as a business partnership. Most biz partnerships end before the five-year mark and it is crazy that we are approaching that milestone very soon! The truth is we do not really know the answer to the question, so we are taking this opportunity to talk it out and share what we think may have helped to keep us going! 

Whether it comes down to balancing our friendship with our business goals or simply maturing together in our venture, we are here to lay it all out for you! We have had a few episodes of the podcast that have dealt with this subject in the past, so definitely go back and check those out if you have not listened to them already. There is something very special and magical about our partnership that is hard to explain in words, but we are still going to try!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 11, 2020

Balanced Bombshells is a health and lifestyle brand for high performing women and we are very lucky to have the brains behind the business, Laura Charelle, as our guest today! Laura teaches women how to use their hormones to benefit their active and busy lives and she reminds us that hormones are way more than just your period, fertility and your mother's menopause problems! They impact our thoughts, energy levels and you know they can affect your waistline too! Today we are focussing on how your hormones affect your biz and Laura tells us about the increasingly popular idea of cycle syncing, something that has been coming up in our community more and more. It is all about understanding what your body is going through at different stages of your cycle, all month long and finding out which time is the best for different activities. 

Better self-knowledge can lead to improved communication, relationships, productivity and help you achieve what you want out of your life! We recommend that you listen to this episode in full and then go back and take notes on a second listen, there is that much good stuff you do not want to miss! Laura gives us loads of information, free resources and enough to get you really inspired and motivated. We have always felt that we are not really qualified to talk about this topic but have been aware of its importance so we are really pumped to get to share all of this with you all!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 6, 2020

For those of you that do not know, we used to work directly with clients, Emylee as a photographer, Abagail as a graphic designer and then as a branding and marketing company together! When you work clients in this way, selling packages and presenting offers there are strategic ways to do this that can improve your results and help you sell for higher price points. 

This is where we started before diving fully into the online education space. In today's show we want to help you get better at this selling process and here's the good news, you don't even need a website to do it! Listen to this episode to get going, growing and making more money and make sure to listen to the end when we drop some info on two great tools we have set up for you and your business!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 4, 2020

Hey, Friends! Let’s talk about email, opt-ins, lead magnets, freebies, and everything else you worry about in your efforts to grow your email list. While you can move a business forward without an email list, you will hit a point where your growth slows down quite drastically, so leveraging email as a platform to engage your audience and remind them about your awesome product or service is a smart move. 

In this episode of Strategy Hour, we break down exactly what an opt-in is, the resources you need to set it up, and what kind of value they can bring to your business. We dish out opt-in ideas for a variety of business types and give you the best practices for introducing a new audience member to you, your business, and what you can offer to help solve their problems. Knowing the steps that newbies typically go through as they convert from an opt-in to buy-in is super important as it will help you to be intentional in designing the sequence that gets them there. We also tackle the common question of what to do with those who have opted-in but who are not purchasing anything and give you plenty of all-round great advice for optimizing your email.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jan 30, 2020

You may have wondered what kind of revenue our business made over the holiday season, so today’s we’re giving you all the details about December. So, even though we’re properly settled into 2020 by now, let’s just backtrack a little to the end of 2019 – because there’s still something we can learn there. During the past December, we took time off for family and enjoying the holidays, but we also prepared ourselves for a big launch in January. We recognized that making a big profit was not on the cards for this month as we had other plates spinning and purposefully decided to focus on our long-term vision. 

Sometimes it’s okay not to have profit as your biggest priority each month because as your business evolves, different things are required at different times. Sometimes you have to do the groundwork for what is to come and sacrifice the quick short-term cash and listening to this episode, you will hear that this was what December looked like for us. Still, we talk about the outstanding performance of our Trello for Business course, why we expected a decline in profit from Strategy Academy, how we’ve rediscovered the power of strategic emails, and a whole lot more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jan 28, 2020

Today we are giving Emylee the guest chair and are diving into her newish side-hustle, making clay earrings! You have probably heard it mentioned on the show in the past couple of months since she started hand-making everything from home and selling it through her personal Instagram account. She has kept the whole thing quite fun and casual, not wanting to put too much pressure on the fledgling business. 

In this episode, we talk about four major thoughts and ideas for growth in a product-based business and Emylee weighs in with her experience of each. The truth is her earring side-hustle might be a fully-blown business soon! So without further ado, let's hear what she has to say and get into some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 23, 2020

Parker Stevenson is a great friend of ours and someone we love and respect a lot! He has done so much for us and our business in the years that we have been working together with Parker handling all of our bookkeeping. He has already been on the podcast a bunch of times and today he is back to talk about the all-important topic of launching! We get into cash-flowing a launch, how to know when you are ready or not ready, questions and preparation and how to pay yourself when it's all done. So basically we cover all the things you might be thinking about and what better person to ask than a bookkeeper.

Parker is all about helping his clients remain profitable and this conversation will get you into a great headspace for possible launches in the future. We offer tons of free resources in the second half of the show so be sure to stick around for those and Parker gives the inside scoop on many business and how he has seen launches evolve. In his work, he has helped countless small businesses that apply to so much of our audience. So for all that and a whole more on getting your next launch off the ground and into the air, join us as we talk strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jan 21, 2020

We’ve been getting a lot of questions about our side hustles, the things we work on outside of Boss Project. Since we’re right back at the beginning stages with these projects, we thought it might be a good idea to share things as we implement and test them out. In this episode, we are going to dive into Abagail’s side hustle, sharing with listeners her processes, struggled and everything she’s learning. 

She gives us the inside scoop on why she decided to take on this new endeavor, why she is personally invested in the health and wellness space, and what she hopes to offer other women who are in the same boat. Despite some people’s hesitancy about this type of business, Abagail shares how network marketing has been serving her well and then elaborates about the relevance of blogging, social media, email lists, Facebook ads, and other common strategies in her business. Finally, you will hear some great pointers for creating more consistency in your business!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jan 16, 2020

Today on the show we welcome Justine Nelson, founder of Debt Free Millennials. Justine is on a mission to advocate for a debt-free lifestyle, and today you will learn how this is relevant for your business and how it can fuel your personal financial goals. By the age of 25, Justine Nelson had paid off $35,000 in student loan debt making an average of $37,000 per year. Grit, discipline and a motivation to kick debt's ass for good helped her achieve this goal within two and a half years.

In this episode, we talk about leveraging your side hustle to pay off debt or save for that dream vacation, Justine’s go-to worksheets and business books, and a list of things you can do each month to ensure that you stay on track with your goals. We also talk about bookkeeping systems, budgeting, planning for annual subscriptions, and setting measurable goals. Now that 2020 is in full swing, why not tune in to this episode and learn how to get your debt and savings dealt with?

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jan 14, 2020

Today we get to talk about one of our favorite things — meetings! While most people hate them, we are going to share a few things that might change your mind. Meetings are notorious for consuming a lot of time, often with little real progress, but we will present you with an outline that will make your every meeting from here on out a super productive, efficient one. We’ve spoken about the book Traction many times, but we want to remind you once more to go read it because this is where this outline and our guidelines around meetings come from. 

Sometimes a meeting is not necessary and a Slack message or quick update will suffice, but other times having a meeting makes sense, and therefore it’s important to know how to approach them. Having a weekly meeting keeps all parties fully informed on decisions that were made, as it can be easy to think that everybody is in the loop when they’re not. If you are someone who has little patience for inefficiency and is always looking for the quickest, most productive ways to communicate and do things, this outline is perfect for you! This is as applicable to small teams as it is big ones, and don’t hesitate to ask your contractor to attend these meetings. Be sure to tune in to this episode to get the best strategy for efficient meetings!  

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jan 9, 2020

Welcome to our very first episode of 2020! As we all know, ’tis the season to set new goals, make resolutions, and ditch those nasty habits that were holding us back in 2019. We’ve already seen a whole range of resolutions from all of you; everything from what you want to learn, what you want to get better at, and what you want to let go of in the new year. Within those, we’ve seen one similar theme that constantly pops up, and that is removing or scaling down on social media, specifically Facebook and Instagram. 

So, in today’s episode want to dive into our relationship with social media and offer some reframes that will be truly helpful in redefining this relationship, especially as it pertains to your business. As with all trends, there are always highs and lows and the conversation we are seeing nowadays is painting social media in a bad light. So instead of being bogged down by all that is bad about social media, we want to give you the tools to refocus on your business needs. Stay tuned as we go through our top tips to help you get a head start on your resolutions for 2020!

Jan 7, 2020

Spoiler alert! This whole episode is a giant spoiler alert because you are finding out something before it launches – and we are stoked! We are seven days out from doing the biggest thing since our signature program came out. We hope for your sake that you’re listening to this after the launch so you don’t have to wait seven whole days for it. And we can tell you, we’ve been working on this project for more than a year, and we were pretty sure it would be a huge surprise to all of you, so we wanted it perfectly polished. 

We’ve given it tons of thought and came up with the solutions for all your design worries. If you’re not a graphic designer and are always fretting over getting your branding right and looking professional, don’t worry, the dark days are over. Tune into this episode for the big reveal that will be a game-changer for your business in 2020!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jan 2, 2020

Today our guest is Jennifer Turner, the founder of Gemini where she helps online business owners improve their copywriting and design to create higher conversion rates. Gemini is an online branding and education platform and Jennifer is the rare combination of a trained copywriter and designer! Their MO is unifying a business' voice in the copy and design to tell a stronger story. We love it! Today we will be focussing solely on the copy side of things and how to get your up to scratch! 

We are super excited for Jennifer to dive into her four-step formula for high converting copy and it is honestly one of the best formulas we have found in a long time! These kinds of frameworks can sometimes put you in a box or make you sound a bit robotic and this one is a really cool way to insert your story and your audience's story while coming up with something that gets your conversion rate all the way up! This can be used for freebies, opt-ins or paid services and programs, it can be applied in those areas just as effectively, that's how versatile it is, so get your notes ready and let's get into some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 31, 2019

Can you believe it? The year 2019 is over and we’re starting 2020 in just a few hours! We’re talking about our New Year’s Eve plans and how Emylee is going to navigate a house full of party people – thanks to marrying a frat guy who has a million friends! But speaking about plans to enter the new year on a high note, today we share with you our biggest lessons from 2019 and how they should impact your (and our) strategies for 2020. Tricky situations are unavoidable, and we offer you some solid advice for mitigating their potentially negative effects. 

As business owners, we are required to keep learning and developing all the time – otherwise, we simply won’t be able to keep up and we’d never reach our full potential. There are logistics and technicalities that you must deal with at some point, whether it’s your thing or not because entrepreneurs and business owners need to fulfill a multitude of roles and responsibilities. We reckon that you can give yourself a pat on the back for what you have achieved in your business this year. It’s not easy, and it takes a lot of grit. Join us for this last episode of 2019 to hear more about break-even points, short-term sacrifices, distractions, and a whole lot more!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 26, 2019

Today on the show we are joined by the wonderful, the amazing, the multi-talented, Jessica Eley. If you do not already know Jessica, well you should! She is a mindset coach for high-achievers and has helped loads of business owners improve their practices and reach for the stars. She goes deep, wide and everywhere in-between with them and today we will be talking about the two different types of people there are in this world; be-ers and do-ers!

Jessica unpacks who figuring out which of these types you are can make such a difference to the way you approach life and business. She explains the pros and cons of each and how striving for more balance can serve you so well moving forward. We talk about the types of tools and strategies that work for each and we give great examples of how these play out. Jessica is definitely more of a be-er, while Emylee is definitely a do-er, the conversation has a natural contrasting dynamic, which you will definitely appreciate. Join us as we dive deep with Jessica!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 24, 2019

Welcome to the November profit report! Businesses all experience ups and downs – we do too – and sometimes what at first seems like a minor thing turns out to have a big impact on profitability. You all know by now that we’re all about profit here at Boss Project and we’ve spent too much time focused on the top line that we missed many of the intricacies going on in the background of our business. We’ve been showing you how to stabilize your profit and our own goal is to get to that 30% mark, but we also understand that there are many moving parts – things that are beyond our control – that ultimately determine your profit. For starters, it’s imperative for you to know exactly what comes in and goes out of your business every single month and to be truly aware: you can’t fix something if you didn’t know it was broken! Three factors impacted us negatively in November, two of them were actually preventable, but now we know and we won’t make those same mistakes again. 

When we talk about being aware, you have to know that your awareness not only drives your decision-making, but it makes you alter your focus on the flip side. It’s not necessarily that you need to decrease your costs, but it’s about looking carefully at what the root problem is. Something might even seem like an issue when it really isn’t. That’s why you never make decisions on a whim: decisions should be made after digging deeper to find the underlying problem. When you have this kind of information, you might look at your results differently. Join us again today as we take you through the highs and lows of November 2019!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 19, 2019

Today our guest is Claire Diaz-Ortiz! Claire is an author, renowned speaker, and startup investor. She was an early employee at Twitter and has taken that essential expertise into her work as a consultant and authority on social media and online branding. Her books have been published in 12 countries, won many awards and she has been featured widely in both print and broadcast media! Today we are referring specifically to her latest book, Social Media Success for Every Brand and unpacking some of the lessons she has compiled in its pages. 

When we say that Claire is a social media genius we really mean it! In our conversation, we unpack the difference between direct marketing and brand marketing and why you should not be targeting an immediate sale on social media platforms. Claire breaks down a few common mistakes made by brands and big businesses on the various social sites that we all use and shares some very easy and quick strategies you can start implementing today to get things going!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 17, 2019

It’s that time of the year again — we’re sharing our favorite words for 2020 and how they relate to your business! This past year, Abagail’s word has been “react”. She worked hard at learning to process her emotions in healthier ways and to not overreact to situations, trying to find that delicate balance between allowing yourself to feel the feelings but also not letting them guide your decision-making. 

Emylee, on the other hand, wanted to approach this year with “ease”, knowing that she had many changes ahead, such as moving house and figuring out childcare. What she learned in the process was that she needed to make a decision that worked for her at that moment instead of trying to make long-term, “forever” decisions for every little thing. In this episode, we share our new words for 2020, and they’re good! Why not choose a word of your own (and share it with us over on Instagram) to guide you through the year; a word that summarizes the mindset you would like to adopt and take into the new year? Be sure to join our conversation to learn the whats, whys, and hows!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Dec 12, 2019

Today on the podcast our guest is Claire Pelletreau, a Facebook add and conversion optimization expert. Her genius involves brainstorming, strategizing, training and overseeing aspects of add spend for her clients – but that’s not what we’re picking her brain for today. We hear her take on what it means to show up in your business and focus on things that increase profits. We also talk about the nagging sense that you’re not growing as you ought to in your business and those things that lead to self-sabotage. If you’ve ever suffered from imposter syndrome, this episode offers you loads of questions and points of consideration that will help you to move past those gnarly mindsets.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 10, 2019

So Emylee has been following a new Instagram account and just wanted to share some of the amazing data that she has been geeking out over for the last while! We have selected four specific posts that she found thought-provoking and worth talking about and will be unpacking what they are about and what we can learn from them. The Account is called Chartr Daily and they post charts and graphs that represent interesting statistics and facts from the business world. They often add some commentary and discussion in the description, as well as having a newsletter with more detailed information. 

Here at the Strategy Hour, we love looking at charts! They might be slightly more difficult to make but that does not mean we cannot appreciate and enjoy what they are communicating! The four charts we have selected to discuss in today's episode are especially applicable to us, our industry and the conversations we have been having on this podcast, so head over have a look at the posts and let's get into some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 5, 2019

On the Strategy Hour Podcast today, we are joined by the wonderful and amazing Rachel Green! She is one of the first people we connected with when we were starting out in the online business world and she has been in business for the last seven years, helping hundreds of businesses grow and succeed. As a brand strategist, designer and educator, Rachel has generated over 5 million dollars in sales for her clients and her focus on empowering female business owners is truly inspiring!

In this episode, we are breaking down what a brand strategy is, why it is important to start there and the questions that you need to ask when figuring this all out. Rachel offers some great thoughts to work through in order to help you make sure your story and brand are pushing you forward. She is all about progression, not just pretty branding and logos! We really respect Rachel's perspective on the strategic part of branding and we know you will all find it very useful. So buckle up and let's get into some strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Dec 3, 2019

In the creative entrepreneur world, there are so many talents and you guys are doing great! But the one thing we’re seeing, and we’ve done the same thing, is that design work sometimes falls a little short. You might be a photographer, fine artist or wedding planner but do not necessarily have to expertise when it comes to your branding — that’s a set of skills entirely on its own. It could be an email header, a social media announcement or an infographic you need to whip up, and it’s not as easy as it looks. Graphic designers are trained to know what works and have a sharp eye to identify off-balance designs, but we regular folk don’t have that same skill. 

So, today Emylee gets to direct questions at the Abagail who, as you all know, is a kick-ass designer. Wearing her designer hat, she will advise you about representing your brand in the most professional manner even though you lack professional skills. As much as we focus on teaching you guys about increasing profit, the way you show your brand to the world can be a make or break aspect. The bottom line is this: when you use the same styles, colors and fonts consistently, you become recognized as a brand, and that is your goal.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 28, 2019

This week on the Strategy Hour, we welcome a great friend of ours. Alexis Teichmiller is here on the show for the first time, which is kind of weird and surprising! We have known each other for over 3 years and we are super happy to have her, finally! Alexis is currently in Texas, although Illinois is definitely her home, and she works at ConvertKit where she creates, explores and inspires entrepreneurs through her position as the manager of ConvertKit's affiliate program. She loves building relationships with influential creators and got in the game as an online entrepreneur and blogger herself! So she knows the game and its frustrations. She wants to help bloggers find the right fit at ConvertKit and how they can be more human in communication and branding!

In this episode, Alexis gives us some great tangible action steps! The script she offers can easily be used to do what she does and we guarantee you will see some great results! We can all improve our communication with all those who are close to us; this means partners, friends, family and those we work with. Alexis also shares two amazing tactics that ConvertKit has adopted as a company which is a bit scary but pretty revolutionary! There are a bunch of cool takeaways for your business, as well as some book and podcast recommendations that we know y'all are going to love! We are so excited to be talking about the human element to business and how you can show up as vulnerable, relatable, real and strong all at the same time!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Nov 26, 2019

Ya’ll now that we’re on a mission to turn you into a full-time creative entrepreneur who earns a sustainable income from your passion. Because we’ve been on this journey ourselves for the past four years and have helped thousands of people through it, we have seen and heard most if not all of the mistakes in the book. While we’ve spoken a great deal about getting your perfectionist or overachieving mindset right, that alone won’t help you to succeed. On a practical level, you need to stop making crucial mistakes, including focusing too heavily on the appearance of your brand, thinking that your audience is a bunch of strangers and convincing yourself that gadgets and systems will get you to where you want to be. Today we unpack each of these common mistakes, so get your notebook and listen up!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

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