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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: February, 2020
Feb 27, 2020

It’s probably not much of a long shot to assume that many people dream they could meet Oprah in real life. Indeed Abagail spent much of her youth watching the Oprah as soon as she was old enough. One thing she didn’t realize though was that in all Oprah’s years of her show, she focused so much on everyone else’s story that one rarely heard about her personal life. Oprah protected her personal life for a lot of reasons but Abagail had an opportunity to spend some time with her recently, which sounds unbelievable but it's true! 

During her time with Oprah, Abagail learned some really interesting things about how the talk show legend approached habits and intentionality, and the role that these played in her huge success. The things Oprah taught Abagail lend huge insight both into her personal life and business, and are tips that anybody can take away and apply to themselves. Emylee hadn’t heard much about the trip yet so in this episode, Abagail walks her through some of the exercises around intentionality that Oprah did with her over the weekend to check how they resonate with her. The exercises gave Abagail some new perspectives on things she thought she had a good handle on so make sure you follow along for today’s show.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 25, 2020

Life as a successful female entrepreneur can be frazzling with all the different responsibilities you have to take on. Sometimes it can be difficult to know which thing to tackle first! Today on the podcast we have Jessica Korthuis, founder of Sohuis, a marketing and branding education resources company that provides on-demand training for early-stage female entrepreneurs. Jessica is a powerhouse brand strategist marketer, and she has worked with brands like Red Bull, TEDxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology. 

In this episode, we are talking about all the differences between small business ownership and entrepreneurship. We cover marketing tips, feeling the need to do everything and be everywhere, and how to prioritize the stuff that is actually working in your business so that you can move forward. Joining this discussion, you’ll hear some top tips for validating your product, how to stop being a perfectionist and take action, and the value of being transparent to build audience trust. There is a lot of mindset-related stuff that we are tackling today! Jessica is really in tune with female founders, and the different way intuition works when running a business. So, if you’re feeling a little overwhelmed about what is on your plate and what you have to handle, perfect! This episode will definitely provide some clarity fo you.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 20, 2020

Oftentimes the people closest to us are the most apprehensive about our business goals and dreams, and this can be isolating. You worry that perhaps you have done the wrong thing as their lack of enthusiasm or support makes you doubt yourself. But have you ever considered that this might be because you going for your dream might remind them that they are stuck? Maybe their skepticism is more about them and how your aspirations make them feel – how it highlights their passivity or the rut they find themselves in. Conversely, it could be that your loved ones offer the wrong kind of support or they share their fears around your decisions because they do want you to succeed. 

It could be that your spouse is more anxious than you are and that he or she is uncomfortable with you taking risks. As we all know, being an entrepreneur is all about insecurity and unpredictability! In this episode, we share our thoughts about why strangers are often more supportive than our loved ones. We talk about setting boundaries, not giving power to the wrong people, keeping a healthy perspective on the opinions of others, and why it is okay to unfollow people on social media!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 18, 2020

Relationships can make all the difference in your business and as many of us have learned, focussing on connections and networking in the right way can take your biz from quiet to booming! Our guest today is Jaclyn Mellon and she helps experts exponentially grow their businesses by becoming an authority in their space. One of the ways that she helps them do this is through authentic relationships. Jaclyn is a coach, strategist, keynote speaker, momma, guac lover and host of the Go-to Gal Podcast! In this episode, she shares how to create strategic relationships and how to utilize them as more than friendships without being weird about it!

For Jaclyn, it all starts with an authentic connection and she breaks down exactly what that looks like. We also talk about how this translates into creating more friends in your own space and work environment and how to utilize these to continue to grow your business in the long term. We cover leveraging relationships, creating intimate connections that fill your cup and how to jumpstart your biz in a big way!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 13, 2020

Someone asked us the other day why it is we still work together after all these years and how we have managed to stay afloat as a business partnership. Most biz partnerships end before the five-year mark and it is crazy that we are approaching that milestone very soon! The truth is we do not really know the answer to the question, so we are taking this opportunity to talk it out and share what we think may have helped to keep us going! 

Whether it comes down to balancing our friendship with our business goals or simply maturing together in our venture, we are here to lay it all out for you! We have had a few episodes of the podcast that have dealt with this subject in the past, so definitely go back and check those out if you have not listened to them already. There is something very special and magical about our partnership that is hard to explain in words, but we are still going to try!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 11, 2020

Balanced Bombshells is a health and lifestyle brand for high performing women and we are very lucky to have the brains behind the business, Laura Charelle, as our guest today! Laura teaches women how to use their hormones to benefit their active and busy lives and she reminds us that hormones are way more than just your period, fertility and your mother's menopause problems! They impact our thoughts, energy levels and you know they can affect your waistline too! Today we are focussing on how your hormones affect your biz and Laura tells us about the increasingly popular idea of cycle syncing, something that has been coming up in our community more and more. It is all about understanding what your body is going through at different stages of your cycle, all month long and finding out which time is the best for different activities. 

Better self-knowledge can lead to improved communication, relationships, productivity and help you achieve what you want out of your life! We recommend that you listen to this episode in full and then go back and take notes on a second listen, there is that much good stuff you do not want to miss! Laura gives us loads of information, free resources and enough to get you really inspired and motivated. We have always felt that we are not really qualified to talk about this topic but have been aware of its importance so we are really pumped to get to share all of this with you all!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 6, 2020

For those of you that do not know, we used to work directly with clients, Emylee as a photographer, Abagail as a graphic designer and then as a branding and marketing company together! When you work clients in this way, selling packages and presenting offers there are strategic ways to do this that can improve your results and help you sell for higher price points. 

This is where we started before diving fully into the online education space. In today's show we want to help you get better at this selling process and here's the good news, you don't even need a website to do it! Listen to this episode to get going, growing and making more money and make sure to listen to the end when we drop some info on two great tools we have set up for you and your business!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Feb 4, 2020

Hey, Friends! Let’s talk about email, opt-ins, lead magnets, freebies, and everything else you worry about in your efforts to grow your email list. While you can move a business forward without an email list, you will hit a point where your growth slows down quite drastically, so leveraging email as a platform to engage your audience and remind them about your awesome product or service is a smart move. 

In this episode of Strategy Hour, we break down exactly what an opt-in is, the resources you need to set it up, and what kind of value they can bring to your business. We dish out opt-in ideas for a variety of business types and give you the best practices for introducing a new audience member to you, your business, and what you can offer to help solve their problems. Knowing the steps that newbies typically go through as they convert from an opt-in to buy-in is super important as it will help you to be intentional in designing the sequence that gets them there. We also tackle the common question of what to do with those who have opted-in but who are not purchasing anything and give you plenty of all-round great advice for optimizing your email.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

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