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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: April, 2020
Apr 30, 2020

For those of you who don’t already know Emylee – welcome to her anxious life. She is the type of person who can tell you where every exit in a building is, or how to stop drop and roll in case of a fire, and where to hide just in case a tornado suddenly appears on route to the mall. In business, Emylee is the kind of person that likes to go through every single worst case scenario. She always has a back up plan… and a backup plan for the backup plan. Emylee is the queen of doing this and it turns out that this can be a super helpful attribute to have in a business partnership. 

This episode is about planning for the things that you can never plan for. It’s about answering those difficult “What if” questions. It’s about securing your business for the future and the reassurance that this brings to your life. For those of you who are single business owners, we’re not sure you’ve thought of planning for worst case scenarios and exactly how to do that. So in today’s episode, we’re going to be sharing our experiences and the reasons we have made planning for worst case scenarios an integral part of our overall business strategy. We discuss the various insurance options you have, the various questions you need to ask yourself and how you can effectively plan for the worst, in the best kind of way. Take a listen!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Apr 28, 2020

Today on the podcast we have Courtney Chaal, the founder of The Rule Breaker’s Club where she teaches women to package and sell with brilliance and offers awesome products, and her work has been featured in Inc., Creative Live, and The Huffpost to name only a few. She is crazy-talented when it comes to messaging specifically, so this interview is right on time. We get that we shouldn’t necessarily be changing our offers or postpone our launches, but how do we talk differently about our services, so that it appeals to people at this moment? 

What messaging do we need to tweak to make it relevant, and where is the balance between being empathetic and helpful versus making sales because we’ve got businesses to run? Courtney shares the top tips that she herself is implementing in her business, from getting your mindset right and brainstorming ideas, to asking your audience what they need and putting it all together in a project plan, so strap in and let’s dive in!  

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Apr 23, 2020

We dunno if y’all noticed, but March was weird. March was also hard, hurtful, and 7000 times longer than January. That’s probably because March asked us to adjust to the new normal and we were still getting used to being home—all the time. And we’re not here to pretend like our situations are better or worse than anybody else’s because, like you, neither of us knew what was going to go down in 2020. What we do know is that this period will be a watershed in small business, the impact of which will likely be felt years from now. 

While we don’t know how this will pan out, we can give you our March profit report and roll it out into a Q1 report in general for you guys to see how the first three months of the year went for us. You can always DM us if there is anything you want to know that we didn’t cover—we’re all here to learn together, right? In this episode, we tell you how each of our products fared, including the surprises and the disappointments we had and how we overcame certain obstacles. One thing is certain: tuning in to this episode will encourage you because we show you how reaching your goals is still possible!  

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 21, 2020

On today’s show, we interview Melanie Fountain, a blog and Pinterest strategist who started her virtual assistant business a while ago and has since equipped herself in the area of all things Pinterest. We hopped on a call with her to chat about all the changes that 2020 brought to the business landscape, and we were so blown away by her knowledge that we asked her to record an episode of Strategy Hour with us. She talks about the behind-the-scenes strategies for getting your content discovered and seen by more people. Earlier this year, Pinterest underwent a shift toward different looking content but fortunately, it does not mean you have to go out and make a bunch of new content. 

Melanie walks us through their adjusted policies and how you should adjust your approach, how Pinterest can work for product-based businesses, and what it means to be discoverable on the platform, including the ins and outs of hashtags, keywords, and descriptions. We adore Pinterest and have since its inception when it was all about planning dream weddings. In the early days, you saw more lifestyle content than business blogs, so using it for business purposes was still fairly new. But fast forward five years: we’ve been terrible at keeping up with Pinterest, but now they’ve done a major update that is very much applicable to your business. Stay tuned to learn everything about creating the strongest Pinterest profile in 2020!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Apr 16, 2020

Today on the show we have Meg Clarke of Clapping Dog Media. She is an SEO strategist who teaches creative small business owners how to grow their organic traffic and rankings so they can make a great impact and reach more people. She is also a sourdough bread baking genius, so you can look forward to several bread references throughout this episode! In Episode 45, we interviewed Meg where she talked about SEO for newbies, but today we’re taking it a step further by addressing intermediate and advanced issues that are more applicable to listeners who are somewhat experienced in this area. A lot has changed since 2017, so she discusses updated SEO practices, stuff you can do to prep your business and brand for launch and what to do if you are pivoting and need to start tackling different topics on your existing website. She also dishes out resources for finding targeting keywords and hidden SEO within your website and shares what she reckons is worth spending time on.

Before we get into the meat of the episode, it’s worth mentioning the incredible strides we have made with our SEO since a few years ago. But, while we’ve done well, we also desperately need maintenance. Our traffic used to be at a low 5 to 10% from Google despite our volume of content, but now over 50% of our traffic comes straight from search. But, as we said, we also need to brush up on our SEO, so we’re just as eager to hear what Meg’s got for us. So, pull your notebook closer and get ready for some fresh SEO strategy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Apr 14, 2020

It feels like it’s been 87 months since February, both in business and life, but we are going back in time to revisit that month and stay consistent with our profit reports. We’ve heard that these episodes are super helpful to you. For those who are unfamiliar with profit reports, we started them in August of 2019, sharing not income reports but profit reports, including the exact percentages of gains, losses, and so on. Our goal is to chase higher profit margins and we share what that looks like for us and the processes we go through to get there. These episodes give you a peek into our business, which will hopefully encourage and help you in setting up your strategies without any comparisons. 

Today we talk about how we used the Five Days to Launch challenge to feed Strategy Academy, why we’re okay with Trello for Business breaking even, how The Creative Template Shop blew our socks off, and why we permitting you to pivot a little right now! Intending to double down on this learning experience, we will also be hosting a live workshop to practically guide you to implement the same things in your business. Stay tuned till the end to hear where to go to learn more about crunching the numbers!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Apr 9, 2020

Today on the show we have Jessica Rasdall, a motivational speaker, bestselling author, public speaking strategist, and host to the Speak to Scale Podcast to talk to us about crafting your story for the virtual stage. Now that we are homebound and communicating with our audiences online, we can do with some help when it comes to showing up as ourselves and helping people rather than just have a self-serving online presence. You’ve heard the vulnerability piece – that you need to be relatable and reveal your “humanness” to your followers, but what is the right amount of sharing? 

Jessica walks us through a formula for breaking your story down into three acts so that it is most helpful to people, a structure that outlines the before, middle, and after phases of your story. Each of these three phases is important: from hooking the audience and relating to their experiences to showing them how the significant event changed your life and the difficult decisions you have had to make. For Jessica, the most important aspect is the motivation behind sharing your story, and if its primary purpose is not to help your audience in some way, you might want to reconsider. Be sure to tune in to hear the rest! motivation behind sharing your story, and if its primary purpose is not to help your audience in some way, you might want to reconsider. Be sure to tune in to hear the rest!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Apr 7, 2020

Hey everybody and welcome back to the show. This is going to be a really good episode because today we are finally talking about the Human Design personality test method. We have heard such muttering about this topic and we are obsessed with personality tests in general. It’s amazing how in this Human Design model, personality is seen as something baked into who you are. You don’t get to pick or adjust over time like in other test models. It’s literally based off of your birth hour/minute/location, so you cannot change what you are.

We know very little about this topic but wanted to share what we have learned so far. Tests like the Enneagram and Myers–Briggs give you such good insight about who you are, and you can learn how to be a better person and understand your faults. The Human Design model, by contrast, can help people become more balanced through collaboration. Our conversation today is structured by running through the book Human Design: Discover the Person You Were Born To Be, which helps breakdown how Human Design came about. We will talk about some of those basic principles today and how they relate to our types as business partners. Enjoy!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Apr 2, 2020

Welcome back all of you lovely quarantined listeners! We are sending you some love and strength in these trying times! And in order to show you that we are having a chat with a special person today. Carrie Grace McQuaid is a former teacher who is now a full-time motivational speaker and spends most of her time traveling around the country spreading joy and kindness! Sound great? We think so! She talks to companies, colleges, sororities, schools and more about how they incorporate more joy and kindness into the workplace and their practices. The current crisis has put traveling on hold for a while, but Carrie is here specifically to help us unpack how you can share the love and offer help in these difficult times! 

She has literally gone viral for her work in this area and we just wanted to bring her on to open up the conversation about feelings and thoughts and how to be kind, open up your capacity for others, take care of your mental space and what to focus on business-wise as we all hunker down for an unsure future. Everything is so unclear at the moment and a lot of things are up in the air, the economy, health, income and everything else! Carrie shares some great action steps for everyone but we would like to say that if you are currently feeling overwhelmed or have too much information on your plate, maybe save this for when you are feeling a bit more receptive. It is a great episode and deserves your attention, so best to make use of it in the right headspace! We really feel that what Carrie is offering can help us be the amazing community of amazing people that we can be, so let's get into it!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

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