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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: June, 2020
Jun 30, 2020

Before we get into today’s strategy, we want to tell you about our podcast party because there are awesome prizes up for grabs! Simply head over to your podcast app, find our show, and leave a five-star rating and review. Take a screenshot of your review, post it in your Instagram stories, and remember to tag us @bossproject so we can see and share it on our stories too. If you do that, you can win one of two amazing prizes, either our Trello for Business course or a month free to the Creative Template Shop, and we pick a new winner every month! The more times you share, the bigger chance you stand, so what are you waiting for? 

In this episode, we talk about launching. We recently posted a fill-in-the-blank about how the idea of doing a launch made you feel, and you guys made us laugh! You came up with such funny descriptions ranging from super excitement to wanting to jump off a cliff—and we totally feel ya! The majority of you expressed some degree of anxiety, though. And we get is, because for so long, launching felt like this burden that put so much pressure on who we were and how our business was performing, it never used to feel good to us either. Fortunately, that’s changed a lot over the years and today we’re sharing how you can adjust your mindset about launching, so that it becomes a fun and profitable thing to do.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jun 25, 2020

Today we are going to be talking about the 23 launch mistakes that your business can’t afford to make. But before we get started, first and foremost, we want to encourage you to get into the mindset of treating every single thing in your business like a launch. Whether that’s an Instagram post, a blog post, creating a course, new brand colors – treat it like a launch. Because if you do not treat it like a launch, it becomes one of those things that sits in your to-do list and doesn’t get done! As soon as you treat it like a launch, you will take the steps you need to in order to make it happen. 

We have gone through the process of launching an obscene amount of times, and we have helped so many others do the same. Through these experiences have noticed a pattern of common mistakes made throughout the launch process, and today we want to share the top 23 mistakes we see happening in a launch. From aiming for perfection, to poor planning and promotion, or just not reaching out for support. There are small (and big) things we can do to maximize any launch and keep our sanity in the process! We believe in you and If you’re thinking about launching, you are in the process of launching, or you are just wondering how you can improve on your next launch – this episode is an absolute must!

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jun 23, 2020

Hey, friends! Today we are super excited to bring you another Boss Project profit report. As you may know, we love sharing all of the behind-the-scenes data about what worked, what didn’t work, and how everything got split up within May of this year. In this episode, you’ll get a little peek behind the curtain of our business, comparing last year to this year, and asking the hard questions for you to consider in your own business. 

Before we dive in, we want to know: are you joining our podcast party? Because if you haven’t yet, now is the time! It is super easy to be a part of it. All you have to do is make sure that you are subscribed to the podcast, take a screenshot of the show, and share it over on your social to be entered to win our monthly contest. Plus, make sure to leave a rating and review! As part of the perks of winning, you get to choose your prize: either a free copy of Trello for Business or one month free to the Creative Template Shop.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jun 18, 2020

We have this theory that you can make less revenue and walk away with more money in your pocket if you do a few very strategic things. Like many of you, we came to a point in our business where we were ready to see big growth—and we don’t mean make a little bit more money, but exponentially more! Who doesn’t want that, right? And we managed to do that. In the first six months, we made $100,000, doubled it four months later, and we went on to have a multiple six-figure business in our second year, and over $500,000 the year after that. We just kept going after bigger dreams and pursuing more. But we believe there are some things you can do to help you along, and it doesn’t include focusing on that top-line number—which you can shoot yourself in the foot with. We know people who look like they are super successful online, but when you dig a little deeper, you would discover that they had set themselves up in such a way that they get to keep very little of the money they make. We were headed in this same direction. In this episode, we talk about this learning curve we experienced in 2018 and 2019 during which we thought we needed to do XYZ when we didn’t! Besides, what’s the point of reaching your big goals when you are not personally making any more money? Stay tuned to find out.

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Jun 16, 2020

Today on the podcast we have Lindsay Hotmire. She loves to work with female creatives, entrepreneurs, and CEOs to help them discover a non-formulaic version of authenticity. She’s helped over 200 clients and counting ditch the one-size-fits-all formulas and frameworks and helps them genuinely align with their message. In this episode with Lindsay, we break down what being authentic actually means and how to be authentic in a way that feels good for you and with your audience. 

We talk a lot about business values, your core values as a person, and how to not only identify them but then use the results in marketing, branding, messaging, and in your overall strategy to grow your business and sell your product, offer, or service. There are so many examples that we talk about today, everything from messaging and Instagram presence to how you build community; so many different ideas! It’s a really good one and we hope you love it!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jun 11, 2020

Tiny offers … what are they? Small, inexpensive products that are supposed to blow up your business. At least that’s what we think people are saying they do: start with a tiny offer, grow your audience exponentially, and make a ton of money. Those people suggest that it’s possible to create a six-figure business on the back of a $29 product; that you can launch with a tiny offer and make the big bucks. But hear us out: while we have a tiny offer (Trello for Business), this only came much later in our business—we didn’t start with it. 

We made a tiny offer before tiny offers were a thing, and now people ask us about it all the time since it became the cool thing to do. This is what we’re talking about in this episode. We’re walking you through whether or not a tiny offer makes sense for your business right now. The pros, the cons, the whole shebang. But take note that these are just our opinions and experiences; you might not agree with them. Still, there is always something new to learn. Grab your go-to Strategy Hour drink and let’s go!


To download the transcript of this episode head to: thestrategyhour.com.

Jun 9, 2020

Today, we have serial entrepreneur and business coach Christine McAlister back on the show! She is an amazing friend of ours. We love having her on the show and we hope you get some really good nuggets from today. Christine has a unique skill where she gets people to say yes to pretty much anything she puts out there, including coming back on our show all the time! What she is teaching you today is how to pitch yourself and how to be an amazing guest on other peoples’ podcasts, and why this strategy – being interviewed for other peoples’ shows – is one she recommends over actually having your own show. 

She is going to walk you through how to use it to network, how to leverage, how to grow your audience and increase sales, and it’s just an all-round good, honest conversation about to-dos and not to-dos! So get out your notebook, jot some of the amazing strategies shared in this episode down, and we cannot wait to see what episodes you land your booty on!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jun 4, 2020

In this episode, we’re excited to do the profit report for April because we don’t know about y’all, but for us, April felt much better than March. When the pandemic first escalated in the US mid-March, everyone was freaking out and didn’t know what to expect. But when April swung by, people got more accustomed to the changes and things started coming into a rhythm again. Businesses were pivoting and finding ways to keep at least a portion of their income steady. We decided to lean into what was already working—to focus on what was performing well naturally. We could easily have tried new things but instead, we kept focused on growing the shop rather than pushing our $2000 signature program—which would have been a hard sell in the context of an uncertain economy. 

In contrast, the Creative Template Shop is a $47 commitment that helps people with their marketing, which they desperately need now to stay afloat. But for us to approach the crisis with the focus and energy that we are, we needed to make some good choices early on. We avoided mindlessly consuming media and thought carefully about how we were spending our time and who we were surrounding ourselves with. Negativity was the order of the day but we just decided that we weren’t going to get sucked into it. This shift in headspace had a huge impact on our business because we spent less time worrying and poured more time into what was already working. In this episode, we once again tell it all—and we are thrilled with the results!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Jun 2, 2020

Today on the show we are so excited to have Brit Kolo joining us once again! She is the creator of the Marketing Personality Type Framework to be found at marketingpersonalities.com. Through her framework, Brit has designed a match up system that works to find the best marketing strategies built for you based on your Myers-Briggs personality test! You guys know we love personality tests, so it is not shocking that Brit is back on the show but today, there’s a twist! 

In this episode, we are throwing out a lot of what we have been raised to believe in this online marketing world about finding your ideal avatar. Today, we explore how maybe the concept of an ideal avatar is actually not what we should be paying attention to at all! So, be sure to listen to this episode to find out what Brit thinks you should value more than your ideal client or avatar, and how you can best filter marketing strategies that feel comfortable, good, and fun, so you can be super effective!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

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