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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
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Now displaying: August, 2020
Aug 27, 2020

When we say that today’s episode is going to rock your world, we’re not even joking! If you have a client-based business and use Dusado, maybe you have wanted to set up workflows, but been so overwhelmed that you haven’t started, then stop what you're doing and listen to this show with a notebook because Krystal Clark literally breaks every step down! From lead capture to onboarding to delivering to offboarding, she leaves no stone unturned. Krystal even goes so far as to give us five hacks on how she’s using Dubsado differently than what we have heard before! 

Krystal's creative brain takes something that already exists in Dusado and then reworks it to be custom for her clients and you guys. If you do not have Dubsado yet, you can get 50% off for the first year by going to the link at the end of the page. It will rock your world when it comes to infusing beautiful brand and designing the workflow process. A lot of what Krystal talks about, we either have a template that will make it simpler or she gave us new ideas for templates that you best believe are coming out. Please share the workflow that you’re going to get set up because you were inspired by this episode, tag us, and then be sure to also tag Krystal on Instagram.  

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Aug 25, 2020

It’s been a hot minute since we had this conversation and we think we have some fresh takes on this taboo topic that seems to happen in every single niche, every single industry, and that is the conversation about pricing! We have so many thoughts and ideas around this and think there are a lot of very strong opinions about what you should and should not do and so we just want to put a disclaimer at the top of the whole episode to say, “You do whatever you want, and that’s okay!” Nevertheless, we want to have this conversation again because we both have our own businesses on the side of Boss Project. 

Abagail will share how pricing impacts her marketing and clients, some complexities about pricing, and how she has felt differently about this topic over the years. For Emylee, the maker community is rampant with conversations about pricing, but she believes the questions being asked are often actually about something different to pricing. So, Emylee will pick apart what this means for her, and talk about the different conversations that actually need to be had!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Aug 20, 2020

Today, we are talking to JB and Brittany Jacquot, who own their own media company out of San Francisco where they do video and photography for brands, influencers, and high-end weddings. Like so many people our age, they jumped on TikTok at the beginning of quarantine. This has translated into over 100 000 followers and a booked wedding in less than 24 hours! So, you best believe they got some hot tips for us. They break down every single thing they have learned about the platform — How to make the perfect viral video, how to get people to sign up for a freebie or opt-in, and how to get people to follow you or other channels. They also share actual numbers and stats so that you have a better understanding of the kinds of expectations you should set for yourself when you are growing your own or your business’s TikTok following, and you are trying to monetize it. 

They talk really candidly about how they broke down and thought about who they want to target, what they wanted to share, and how they wanted to get people to move over to different channels so they could actually use it to make money, rather than gaining followers for the sake of having followers. We know you will get a lot of ideas on how to utilize this for TikTok, Instagram Reels, and even video content in general. It's a really great one, and we can’t wait to see what you all come up with on TikTok after this! Before we get started, you’ve been invited to a podcast party. Find us on your favorite podcast platform, leave a five-star review, head over to Instagram, and tag us. You will then be entered into a draw, where you stand the chance to win one of two prizes — A free copy of Trello for Business, or a whole month of The Creative Template Shop for free!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Aug 18, 2020

In this episode, we get into exciting topics like email marketing, conversions, texting, relationships, and more! We talk about what we get up to in Boss Project (our main gig) and our side hustles, cause have accumulated some valuable experience over the years. Emylee sells handmade accessories (physical products) and hosts her website on Shopify, and every month she learns more and more about e-commerce and all things product-based. Abagail started her wellness company after going through a serious car accident, and as she journeyed to improve her health, people wanted to join her. She used her story to build a group coaching program called Jumpstart where she helps women lose weight and focus on their health. She is also a leader in the Young Living network marketing business. While it can be overwhelming to run different businesses, we find that it triggers different parts of the brain and keeps things fresh! As we grow, we realize how important automation is and why we should leverage key tools to make things more streamlined in all of our businesses. Stay tuned to hear about our most trusted apps and tools!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Aug 13, 2020

Hey everybody and welcome to another fantastic episode of The Strategy Hour Podcast! Today we are joined by one of our favorite people in the world, a real internet bestie and the Instagram King, Tyler J. McCall! Tyler is here to talk to us about his specialty, how to get Instagram working for you immediately. Of course, Instagram, like all social platforms is constantly evolving so Tyler will be talking about what the best strategies are right now, but also looking at some of the more timeless rules of the framework. Tyler has helped a huge amount of entrepreneurs (including us!) to grow their Instagram following and engagement through the lessons he teaches. For Tyler, it really is quite simple: if you follow a few easy rules, have fun, and bring your own personality to your account you really can’t go wrong!

During our conversation, we cover some of the basics around content and captions and the move away from highly curated profiles. Tyler also stresses the importance of knowledge of your audience and how this informs your strategy. We get into the nitty-gritty of telling your brand’s story and how to convey this in an effective and engaging way as well as looking at the values that underscore everything that you post. One of the biggest recent developments on Instagram is obviously the Stories feature and Tyler breaks down some lessons for approaching that area and also reiterates just how important they are to your reach, engagement, and potential profits. Lastly, we cover some tips and ideas for personal versus business profiles and how to go about starting out on the platform for newbies. Jump in, it’s going to be a fun ride!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Aug 11, 2020

Are you unsure of what you are doing or where you are going? We know the feeling! Here at Think Creative Collective, we want to talk about these things with you! On this episode of The Strategy Hour we are talking about the crippling effects of fear and anxiety. We are here to tell you that everyone feels these things at different times and you need to be kind to yourself when these scary feelings come around! It is the unknowingness and feeling unsure that make it so unbearable most of the time. But if we can talk about and acknowledge what is going on maybe we can make some progress and take a little more control of our lives. Come on sister, we know you got this!

Emylee feels that she has an unhealthy fixation on the amount of time she has left before she dies, something that can become overwhelming and paralyzing. This can stop her from achieving the exact goal that these fears arise out of, wanting to be impactful and do great things. She feels like she is not sure what to do next and how to go about getting over these hurdles. Abagail on the other hand finds that she is stuck more in the present than on the future. She ends up settling for the dissatisfaction and inaction of not having any more to give and just wants to put her feet up and do nothing. We are sure all our listeners have all their own worries and concerns that affect them in different ways and we really feel for all of you and hope that this episode can be the beginning of some important conversations towards better managing these issues. 

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.

To download the transcript of this episode head to: thestrategyhour.com.

Aug 6, 2020

The 'Gram is a topic near and dear to our hearts, and it’s one we know every entrepreneur who we cross paths with thinks about on a daily basis. For most of the people that we know, it’s their happy place — that’s definitely the case for us! Today's guest does things differently on this incredible platform. Natasha Samuel, Founder of Sol Studio Marketing, is not simply posting stories or putting things on her feed. Of course, she is still doing these important things intentionally, but she has some other tricks up her sleeve that most people probably have not thought about when it comes to their Instagram account, so you definitely want to stick around to hear what she has to say.

Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

Aug 4, 2020

We received a DM the other day all about how amazing our profit reports have been for people but it was also somewhat of a review. So, we just want to remind people that they can review this podcast and be a part of our podcast party (tune in to find out how!). But back to our DM about our profit report and how helpful it was for this woman in her business, and how these reports continue to feel like an inside peek into the actual workings of our behind the scenes.

At the end of the day, the dollars are not what matters. We want you to see profit – more income in your business. Revenue is fancy. Revenue feels sexy. Revenue does not give you the lifestyle you want though. If you’re not keeping any of that revenue, then it is irrelevant. So we want to help you keep more revenue, that is making more profit so you can increase how much you’re getting paid and also just save for crazy times! So today, we are excited to talk about our June 2020 profit report.


To download the transcript of this episode head to: thestrategyhour.com.

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