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The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast. Say goodbye to the “side-hustle” mindset and hello to getting paid (and paid well) to do what you love. Your hosts Abagail Pumphrey and Emylee Williams from Boss Project share all the ins and outs of their experience growing a successful 6-figure online business. You’ll hear from some pretty amazing entrepreneurs like David Siteman Garland of the Rise to the Top, Nathan Barry of ConvertKit, Natalie Franke of the Rising Tide Society, and Ankur Nagpal of Teachable. These in depth interviews go straight to the meat and potatoes (a.k.a. Actionable steps you can take away and use in your business today). Our episodes cover a wide range of topics, including growing an online audience, email automation, diversifying your products and offers, generating more sales online, social media, outsourcing, affiliate marketing, productivity, systems, and how to treat your passion like the real business it is. It’s time to become a total creative BOSS! Find show notes and resources at thestrategyhour.com.
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Apr 9, 2020

Today on the show we have Jessica Rasdall, a motivational speaker, bestselling author, public speaking strategist, and host to the Speak to Scale Podcast to talk to us about crafting your story for the virtual stage. Now that we are homebound and communicating with our audiences online, we can do with some help when it comes to showing up as ourselves and helping people rather than just have a self-serving online presence. You’ve heard the vulnerability piece – that you need to be relatable and reveal your “humanness” to your followers, but what is the right amount of sharing? 

Jessica walks us through a formula for breaking your story down into three acts so that it is most helpful to people, a structure that outlines the before, middle, and after phases of your story. Each of these three phases is important: from hooking the audience and relating to their experiences to showing them how the significant event changed your life and the difficult decisions you have had to make. For Jessica, the most important aspect is the motivation behind sharing your story, and if its primary purpose is not to help your audience in some way, you might want to reconsider. Be sure to tune in to hear the rest! motivation behind sharing your story, and if its primary purpose is not to help your audience in some way, you might want to reconsider. Be sure to tune in to hear the rest!

Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com.


To download the transcript of this episode head to: thestrategyhour.com.

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